DAYTONA BEACH, Fla. (Oct. 28, 2025) – NASCAR and Night, a next-gen media and entertainment company supporting the careers and business ventures of the world’s top creators and artists, today announced the launch of the NASCAR 25 Creator Series, a first-of-its-kind in motorsports competitive streaming series designed to bring the excitement of NASCAR 25 to millions of gaming and motorsports fans worldwide.

The Creator Series features eight of the most influential streamers and gaming personalities, who collectively reach tens of millions of fans across Twitch, YouTube, TikTok, and Instagram. Competing across a four-event series from October through February, these creators will test their skills behind the wheel:

• TimTheTatman
• CouRageJD
• YourRAGE
• Emiru
• ExtraEmily
• Agent00
• RayAsianBoy
• StableRonaldo

Each race will stream live on creator channels and NASCAR’s Official Twitch, with a master NASCAR broadcast featuring commentators and professional drivers for a “RedZone-style” viewing experience.

Mamba Smith leads the broadcast and will host every race from the main NASCAR channel, while Carson Hocevar joins as a guest driver for the first event. Hocevar, who regularly streams on Twitch, continues to bridge the gap between real-world racing and digital entertainment.

Launching on October 29 following the release of NASCAR 25 from iRacing Studios, the NASCAR 25 Creator Series will feature multiple races per event and celebrate standout performances with season-end accolades, including Most Valuable Driver. Fans also can participate by voting for their favorite driver throughout the season and more. Competitors will vie for a $100,000 team grand prize, with an additional $20,000 distributed in performance bonuses at the end of the season.

Fans can expect:

• 32 live streams across creator channels
• 100+ social activations including highlights, behind-the-scenes content, and fan clips
• NASCAR.com coverage and exclusive NASCAR social posts including an official broadcast on NASCAR’s Twitch channel
• Custom creator racing suits, on-stream assets, and immersive fan experiences

“The NASCAR 25 Creator Series is about connecting the next generation of fans to the sport through the voices and personalities they already love online,” said Nick Rend, NASCAR VP, Interactive & Emerging Platforms. “By bringing together top-tier gaming talent with NASCAR’s high-speed action, we’re creating an entertainment experience unlike anything else in motorsports.”

“Over the last ten months we’ve worked closely with NASCAR to help them better connect with younger audiences online,” said Reed Duchscher, Night Founder & Chief Executive Officer. “The NASCAR 25 Creator Series is a first-of-its kind sports initiative that puts personality and entertainment first.”

The NASCAR 25 Creator Series debuts at 2:00 p.m. PT // 5:00 p.m. ET on Wednesday, October 29. Fans can tune in live on Twitch, follow the conversation on social media with the hashtag #NASCARCreatorSeries, and check out additional clips and coverage on the NASCAR 25 game channels on X and Instagram after the stream.

The NASCAR 25 Creator Series marks the latest effort by NASCAR in the gaming space, where its audience continues to grow across a variety of platforms reaching over 25 million unique players YTD.

• NASCAR World in Driving Empire on Roblox has generated more than 7 million hours of engagement time with players completing 35 million NASCAR races this year.
  • Last month, NASCAR won two Roblox Innovation Awards for Best Racing Experience and Best Collaboration with developer Voldex.
  • Last month, NASCAR won two Roblox Innovation Awards for Best Racing Experience and Best Collaboration with developer Voldex.
• The sanctioning body launched five custom tracks in Fortnite’s Rocket Racing achieving No. 1 for top rated, No. 1 for most played and No. 1 for new content in each respective drop.
• NASCAR on Forza set a record for most successful Motorsports Live activation in the history of the franchise.
• The eNASCAR Coca-Cola iRacing Series grew its viewership by 35% YoY.
• NASCAR’s Twitch (+30%) and Discord (+45%) channels have both grown YoY.

About NASCAR

The National Association for Stock Car Auto Racing (NASCAR) is the sanctioning body for the No. 1 form of motorsports in the United States and owner of 14 of the nation’s major motorsports entertainment facilities. NASCAR sanctions races in three national series (NASCAR Cup Series™, NASCAR Xfinity Series™, and NASCAR CRAFTSMAN Truck Series™), four international series (NASCAR Brasil Series, NASCAR Canada Series, NASCAR Euro Series, NASCAR Mexico Series), four regional series (ARCA Menards Series, ARCA Menards Series East & West and the NASCAR Whelen Modified Tour) and a local grassroots series (NASCAR Advance Auto Parts Weekly Series). The International Motor Sports Association™ (IMSA®) governs the IMSA WeatherTech SportsCar Championship™, the premier U.S. sports car series. NASCAR also owns Motor Racing Network, Racing Electronics, and ONE DAYTONA. Based in Daytona Beach, Florida, with offices in five cities across North America, NASCAR sanctions more than 1,200 races annually in 11 countries and more than 30 U.S. states.

For more information visit www.NASCAR.com and www.IMSA.com, and follow NASCAR on Instagram, YouTube, TikTok, X and Facebook.

About Night

Night is a next-gen media and entertainment company that supports the careers and business ventures of the world’s top creators and artists. Founded in 2015 by Reed Duchscher, Night’s talent division represents some of the biggest digitally native creators in the world. The business has since expanded to include Night Labs, a venture studio pairing top operators and artists; The Roost, a leading video-first podcast network; Night Advisory, a strategic partner to top brands on digital and creator marketing; and Experiential Supply, the premiere producer of immersive brand experiences. To learn more, visit night.co.

Contact:

NASCAR

James Hallas

NASCAR Communications  

jhallas@nascar.com

Night

Aisha Counts

Director of Public Relations

aisha.counts@night.co