Founded originally as a diversified tech and consultancy firm, The Blockchain Group (ALTBG) pivoted decisively in November 2024 to become the continent’s first dedicated Bitcoin Treasury Company listed on Euronext Growth Paris ft.com+15theblockchain-group.com+15linkedin.com+15linkedin.com+8bitcoinmagazine.com+8nasdaq.com+8. Under Laizet’s direction, it embraced a mission: maximize Bitcoin per share forever—acquire, never sell, never dilute value. This playbook echoes Michael Saylor’s flagship strategy but adapts it for a European, public-market framework.
The Aggressive Playbook: Capital + Conv Bond = BTC Hoard
Laizet helped engineer a remarkable year of fundraising and accumulation:
- Nov–Dec 2024: Raised over €3.5 million through equity at steep premiums, acquiring ~40 BTC coinstats.app+9forbes.lu+9x.com+9x.com+8bitcoinmagazine.com+8linkedin.com+8.
- Mar 2025: Issued €48.6 million in Bitcoin-denominated convertible bonds via Luxembourg, subscription directly in BTC; added ~580 BTC, vaulting holdings past 600 BTC defi-planet.com+2bitcoinmagazine.com+2forbes.lu+2.
- June 2025: Additional capital injections of €9.7 M and €7.2 M from equity and bond sales; TOBAM and Adam Back participated x.com+15nasdaq.com+15bitcoinmagazine.com+15.
- Latest drive: Utilized nearly €19.6–20 M via new convertible bonds to buy another 182 BTC, pushing total to 1,653 BTC (~€150–170 M at current prices) crypto.news+3cointelegraph.com+3ainvest.com+3.
These moves amount to a ~1,173 % BTC yield in 2025—one of the highest year-to-date ratios of BTC holdings relative to diluted share count among comparable treasury-reference companies crypto.news+4cointelegraph.com+4coindesk.com+4. With plans to convert remaining warrants worth ~€7.3 M, reserves could swell to ~1,723 BTC ainvest.com+1cointelegraph.com+1.
Alexandre Laizet: The Strategic Fuel
As Deputy CEO & Director of Bitcoin Strategy, Alexandre Laizet is the architect behind TBG’s meteoric rise. A former Accenture digital‑assets lead, he joined TBG’s executive team in early 2025 to spearhead this transformation forbes.lu+9linkedin.com+9linkedin.com+9.
He frequently articulates the core thesis: focus relentlessly on BTC per share growth. In a recent LinkedIn video, he stated:
“All the Bitcoin forever, don't sell the Bitcoin and don't lose the Bitcoin... I am 121 % focused on increasing Bitcoin per share.” bitcoinmagazine.comforbes.lu+3linkedin.com+3mytoken.io+3
This strategy has translated into a 10× outperformance versus Bitcoin itself—Laizet highlights that BTC per share metrics improved tenfold in seven months linkedin.com.
Latest Move: 182 BTC Buy & Motivational Pulse
On June 17, 2025, Laizet announced via X that TBG concluded another 182 BTC purchase funded by fresh convertible bond financings—a testament to the momentum of the strategy defi-planet.com+6cointelegraph.com+6coindesk.com+6.
In his post, he emphasized the foundation of trust—smart fundraising, direct BTC-denominated capital raises, and a disciplined acquisition pipeline. This wasn’t a one-off: it forms part of an ATM-style equity and debt issuance program capped to manage market impact .
Governance & Institutional Backing
The company's equity and bond offerings have drawn high-profile backers:
- TOBAM: Took leadership in the €7.2 M ATM equity issuance, securing 3.3 % fully diluted nasdaq.com+7coinstats.app+7ainvest.com+7.
- Adam Back, UTXO Management, Moonlight Capital, Ludovic Chechin‑Laurans: Major participants in various rounds crypto.news+5cointelegraph.com+5ainvest.com+5.
These partnerships reinforce the capital structure and underscore confidence in Laizet’s model.
What Lies Ahead
TBG is targeting long-term ambitions:
- €300 million ATM issuance planned to scale reserves further .
- Aiming to hold 1 % of global BTC supply (~210,000 BTC) within the next 8 years linkedin.com.
- Securing deep infrastructure partnerships: custody via Taurus and financing through Banque Delubac and Swissquote Bank coindesk.com+2cointelegraph.com+2ainvest.com+2.
Laizet’s vision positions TBG not just as a treasury vehicle—but as a European beacon in the Bitcoin corporate ecosystem.
Strategic Impact: Trailblazing in Europe
TBG’s trajectory reflects a broader global move toward Bitcoin treasury strategies—a theme echoed by firms like MicroStrategy, Metaplanet, Trump Media, and others embracing BTC balance sheets coinstats.app+9theblockchain-group.com+9linkedin.com+9coinstats.app+7reuters.com+7businessinsider.com+7. But unlike most, TBG is scaling through novel capital structuring and laser-focus on BTC per share KPIs.
Europe, typically slower with crypto adoption, now has a listed pioneer setting benchmarks in corporate BTC accumulation, audit rigor, and structured financing. Laizet’s public statements and tactical discipline amplify the shift from traditional assets toward digital scarcity.
Conclusion
The Blockchain Group, under Alexandre Laizet, is executing a bold, mathematically grounded surge toward becoming Europe’s dominant Bitcoin treasury company. His aggressive yet measured approach—capital raises, bonds, BTC accumulation, transparent yield reporting—has vaulted the firm from diversified tech player to a pure‑play, BTC-rich treasury entity.
With 1,653 BTC today, institutional support, and ambitious long-term goals, TBG may redefine how European corporates use Bitcoin as treasury reserve. And as Laizet’s X post confirms—today’s 182 BTC purchase isn’t the end; it’s just the next step in a disciplined, exponential playbook.