Burger King To Give Out Crypto Prizes in New Partnership With Robinhood
Robinhood has formed a partnership with Burger King that will give the fast-food chain's 'Royal Perks' members the opportunity to win crypto.
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To win crypto from Burger King, customers will need to sign up to be a Royal Perks member, have a Robinhood account, and make a $5+ purchase on the Burger King app or the restaurant's website.
In-store players will need to check to see which locations are participating. Customers will then need to check their email to see if they won any of the available Bitcoin, Ethereum or Dogecoin.
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Participants are most likely to win Dogecoin over Bitcoin and Ethereum due to the available quantities of each. There are 20 Bitcoin, 200 Ethereum and 200 million dogecoin up for grabs in the giveaways.
The promotion starts today and is set to run through November 21. Customers can claim up to 21 prizes but are limited to one per day and all prizes must be claimed by December 17.
While cryptocurrency has been a large part of Robinhood's business in the last year, with the platform's crypto revenue increasing 860% year-over-year, Burger King has not been as involved.
That said, Burger King has dabbled with crypto in the past. In 2017 the chain launched the Whoppercoin as part of its loyalty program at locations in Russia. While the Whoppercoin has largely been forgotten, Burger King's new partnership with Robinhood shows that the chain is interested in the growing trend.
