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Singapore-based has exploded onto the crypto scene, paying for splashy Super Bowl ads with LeBron James and spending eight-figures on an aggressive marketing campaign with Hollywood star Matt Damon featuring the dubious tagline “fortune favors the brave." This week, the company also launched its crypto exchange platform in the U.S. for the first time.

“We are excited to be expanding our offering for professional traders to the U.S.,” said CEO of Kris Marszalek. “ Exchange will support U.S. institutional investors through this initial launch phase. We are looking forward to rolling it out to everyone as soon as possible.”

The company has already unveiled the exchange for users on a waitlist and plans to do an official rollout later this year. Right now, only institutional investors on the waitlist can take part.

The company said that “VIP users” would be eligible for exclusive events and rewards, along with forums with thought leaders.

Launched in 2016, today has a presence in approximately 90 countries around the world.

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With 2.7 million transactions per second, the exchange is routinely ranked in the world’s top five exchanges by spot volume, according to the company.

Last year, spent $700 million on a 20-year naming rights license to Los Angeles’ Staples Center.