During an earnings call this week the CEO of EA, Andrew Wilson, said that the company was looking into NFTs and play-to-earn models that could involve cryptocurrency.
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Wilson began the call going over several aspects of the business and its revenue streams. He then got to the topic of football (soccer) and how fans of the games want more features.
"They want more modalities at play inside the game, which go beyond just straight 11 on 11 football. They want more digital experiences outside the game, esports, NFTs broader sports consumption and they want us to move really, really quickly," said Wilson.
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Wilson was then asked about the potential of the play-to-earn model that has been seen lately with budding blockchain-based games.
Wilson said that the conversation surrounding play-to-earn and NFTs is still really early but that anything that drives engagement and brings in more players is a good thing.
"Anything that brings more people in and engages those people for more time in the context of the entertainment it would create I think it's a good thing over time. I think that is the very foundation of our live services. I think the play-to-earn or the NFT conversation is still really, really early, and there's a lot of conversation. And there's at some level, a lot of hype about it," said Wilson.
While he thought that these features were in their early stages, he mentioned that they will be an important part of the industry going forward.
"I do think it will be an important part of our -- of the future of our industry on a go-forward basis. But it's still early to kind of figure out how that's going to work. I feel good about our position with respect to that," Wilson said.