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Meta's Facebook has announced that it is going to make it easier to run ads related to cryptocurrency on its platform. 


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The announcement says that the platform will expand the number of regulatory licenses it accepts from just three to 27. Facebook has decided to make the change due to the maturity, regulation and stabilization the industry has seen over time.

"The cryptocurrency landscape has continued to mature and stabilize in recent years and has seen more government regulations that are setting clearer rules for their industry," said Facebook in its statement.

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Facebook added to this, saying that this maturity and government regulation has "helped to set clearer responsibilities and expectations for the industry."

Facebook also says that the changes will help to make its policies more "equitable and transparent and help more advertisers, including small businesses, grow their audiences and reach more potential customers."

The changes start Dec. 1 and the list of all eligible licenses will be made publicly available on the company's policy page. The page does say that any ads that "promote cryptocurrency trading platforms, software and related services" must still obtain prior written permission. 

The company noted how cryptocurrency is an evolving industry and that it will likely add more license types to its list as time goes on. 

The increase to 27 eligible license types for advertisements allows for far more types of companies to begin advertising on Facebook and, as a result, more eyes on crypto given the size of Facebook.