Skip to main content
  • Hour One, a startup company which creates artificial intelligence characters based on real humans, just raised $20 million in Series A funding.
  • A real human being is first captured on video, then the AI program is used to generate a virtual twin. The individual’s likeness can then be used to deliver a variety of content.
  • The benefits of AI humans are accompanied by potential for misuse, requiring significant steps to prevent negative outcomes.

The presence of hyperreal artificial humans is going to explode in the near future.

Hour One, a startup company which creates artificial intelligence characters based on real humans, just raised $20 million in Series A funding led by Insight Partners, TechCrunch reports. Hour One currently plans to further develop its Reals platform, which allows businesses “to create human-led video automatically, from just text, in a matter of minutes.

A real human being is first captured on video, then the AI program is used to generate a virtual twin. Instead of recording a video or setting up to take photos of oneself, the AI can be used to immediately generate content featuring an extremely realistic depiction of the person’s likeness.

Scroll to Continue

Recommended for You

Oren Aharon, the CEO and founder of Hour one, proclaimed: “Very soon, any person will be able to have a virtual twin for professional use that can deliver content on their behalf, speak in any language, and scale their productivity in ways previously unimaginable.”

Hour One is not alone in the artificial intelligence character, or ‘digital people’ sector. Other notable entities include SoulMachines and Synthesia, which have raised $135 million and $66.6 million respectively in funding.

Although AI humans will make many tasks and business operations more efficient, the potential for misuse is apparent. Significant steps will need to be taken in order to prevent the spread of misinformation, harmful deep fakes, and other negative outcomes.