Skip to main content
  • Augmented reality (AR) is a technology that adds computer-generated imagery to the physical world in real time.
  • While AR can be accessed from numerous types of devices, it is typically used on smartphones.
  • The technology isn’t exclusive for businesses to use, any individual can experience it.

Augmented Reality (AR) is the newest and most exciting technology to emerge in recent years. Instead of just viewing a screen, you can now walk around and explore 3D objects as if they were really there. To make the most of AR, one must understand its fundamentals, what AR can be used for, and benefits of the new tech. Read on to discover the answer to your questions.

What is augmented reality?

Augmented reality (AR) is a technology that adds computer-generated imagery to the physical world in real time. AR is also a term that refers to a live direct or indirect view of a physical, real-world environment whose elements are augmented by computer-generated sensory input such as sound, video, graphics or GPS data.

How does it work?

Augmented Reality can be used in many ways, but one popular application is through mobile devices. It is the process of using a mobile device to project an image on top of a view of the physical world captured by the device’s camera. When you point your camera at something like a chair, for example, and then open an app that contains an augmented reality experience with that object (such as an apple on the chair), you will see the apple as if it was really there in front of you.

Another way AR can be used is by overlaying digital information onto a real-world environment. For example, if someone wanted to learn how to do CPR and they pointed their phone’s camera at their phone screen which had an animation showing them CPR steps on it, they could see those steps on their phone's screen as they pointed their camera towards the ground.

AR is most often used today with mobile devices or screens such as TVs. It may also be used in the future with contact lenses and glasses that have these capabilities built-in.

What are the benefits of AR?

Augmented Reality provides a more immersive experience for users by offering a new way for people to interact with virtual content in their physical environment. It also offers an opportunity for convenience and creativity that was never before possible, which is useful in other fields such as retail or architecture. Retailers are able to offer virtual try-ons for products that are not available locally, where architects can use AR during design phases of buildings.

Who can use AR?

It’s a common misconception that AR can only be used by businesses. In reality, this technology provides a range of potential benefits for both businesses and individuals.

Scroll to Continue

Recommended for You

For example, some medical professionals use AR as a teaching tool for students to help them learn about the human body. In other cases, people have been able to visualize what their new home might look like before they buy it by using augmented reality apps on their smartphones.

The potential uses for this technology are limitless - from simply playing games to designing furniture in your living room. It's important to note that there are some limitations to the ways in which you can use AR on a smartphone or tablet by yourself; however, with the advancement of web browsers and mobile computing power, more and more applications will be able to take advantage of this technology.

What industries are using this technology?

Augmented reality is quickly becoming a part of people’s everyday lives. It is used in many different industries with the most popular use being found in technology, marketing, and engineering.

One example of the technology’s use is in engineering software when 3D models are shown on top of a real-world object for users to see what that object would look like when built. Another common industry that uses augmented reality is marketing, in which retailers can use AR to allow customers to try on clothing and make changes to an outfit (virtually) before making any purchases.

The future of AR

The most popular use of AR is in gaming. A company called Niantic developed the game Pokémon GO, which allows people to catch Pokémon in the real world by making them appear on their phone screens. The game became a huge hit when it was introduced, becoming one of the most downloaded games of all time.

AR is also being used in education. Students can use an app, like ArcPad, to learn about geography around them while they are exploring. They can see historical sites or landmarks that are nearby and learn more about them with just a touch of their screen.

AR has many potential applications that have only been dreamed up so far. It could be used for medical purposes in hospitals to help doctors diagnose patients faster. It will likely be used in retail locations with customers who want to see how clothes would look on them before purchasing, or with customers who want to see how the new furniture looks before they buy it. As this technology grows and evolves, new uses will likely come up every day!

Conclusion

Augmented reality (AR) is a technology that adds computer-generated imagery to the physical world in real time, creating a more immersive experience for users. While AR can be accessed from numerous types of devices, it is typically used on smartphones. It is used in many different industries with the most popular use being found in technology, marketing, and engineering. However, the technology isn’t exclusive for businesses to use, any individual can experience it. AR offers an opportunity for convenience and creativity that was never before possible, allowing people to design anything from the comfort of their couch.