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  • Blockchain.com is now the exclusive digital asset partner of The Dallas Cowboys.
  • The agreement includes frequent advertising on the team’s TV, radio, and digital platforms, content and event opportunities, and branding.
  • The partnership enables fans to quickly access Dallas Cowboys content and receive exclusive experiences through their Blockchain.com wallet.

The Dallas Cowboys are the first NFL team to foray into the cryptocurrency space, making headlines by partnering with crypto exchange platform Blockchain.com. Going forward, Blockchain.com will be the exclusive digital asset partner of The Dallas Cowboys.

The announcement was made on Wednesday morning by Jerry Jones, the owner, president, and general manager of the Cowboys, and Peter Smith, the CEO and co-founder of Blockchain.com.

According to a news release posted by The Dallas Cowboys, the agreement includes frequent advertising on the team’s TV, radio, and digital platforms, content and event opportunities, and branding. Furthermore, Blockchain.com will receive club space and prominent signage inside AT&T Stadium, as well as the rights to social and digital integrations.

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The partnership enables fans to quickly access Dallas Cowboys content and receive exclusive experiences through their Blockchain.com wallet, such as away game VIP trips and player hosted events.

In regards to the new partnership with the crypto platform, Jones stated, “They are bringing Wall Street to Main Street by making digital assets available to anyone, anywhere in the world – and that's a touchdown for our millions of global fans. We take pride in being the first team in the NFL to sign an official cryptocurrency partnership, and are proud to venture into this innovative business with Blockchain.com."