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  • The plans were unveiled in a series of trademark filings from February 28th.
  • The filings lay claim to downloadable virtual goods, crypto-collectibles, and NFTs.
  • While countless brands have announced plans to enter the metaverse, CVS is the first to offer virtual healthcare services.

CVS, the prominent drugstore chain, has revealed plans to enter the metaverse and digital goods industry. The plans were unveiled in a series of trademark filings from February 28th, which were categorized under the entertainment and amusement category.

According to CoinDesk, the filings lay claim to “downloadable virtual goods, namely, a variety of consumer goods, prescription drugs, health, wellness, beauty and personal care products and general merchandise for use online and in online virtual worlds.” The filings also mention “crypto-collectibles” and non-fungible tokens (NFTs).

While countless brands have signaled their intent to enter the metaverse and offer digital goods, CVS provides a unique case by being the first to present virtual healthcare services. CVS intends to offer virtual prescription drugs, merchandise, and wellness products which are authenticated by NFTs.

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