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The Roundtable: Mermaid in the Metaverse

Global brands like Starbucks are minting NFTs and moving into the metaverse. But will broader adoption and utility follow?

As we embark on the voyage that is Web 3.0, NFTs are emerging from their long life as works of art and showing their utility as a kind of digital share certificate, with utility everywhere from monitoring climate change to verifying government documents. Roundtable’s Rob Nelson sat down with Sarah Manski, Assistant Professor, Business/Global Affairs at George Mason University; Jessica Brodkin the cofounder and creative director of the Mystical Muses NFT; and Avery Akkineni, president of Gary Vaynerchuk’s Vayner NFT. In this segment, the panel discusses how platforms and companies are bridging NFTs to the mainstream consumer market.

Avery Akinneni argues that the general public is likely to get introduced to NFTs as a result of existing brands.

"Starbucks has talked about what they're doing in the NFT space with rewards being NFTs, providing a real utility and a real use case that consumers can wrap their heads around," she says. "I think big companies can invest in, in doing something at scale, by which I mean billions of users. For emerging artists and creators it's very hard to have that same level of reach and technical development."

Sarah Manksi notes that a missing link in the NFT world is their easy sharing and display.

"The thing that is missing is you wanna be able to show off your NFTs. There really isn't a common space right now for us to be able to say, here's all the cool stuff I have," she says. "When we have a shared spatial web, you know, you'll be able to havef your digital glass case where you have all your cool stuff and you'll be able to display what you want."

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Watch the full discussion below:

Roundtable Guests:

Sarah Manski, Professor of Business/Global Affairs, George Mason University

Jessica Brodkin, Co-founder & Creative Director, Mystical Muses

Avery Akkineni, President, VaynerNFT