The veteran online conspiracy crank Alex Jones has a new project, and few will be surprised to learn it bears all of the classic hallmarks of an Internet Marketing scam.
Everything about ResetWars is designed to fit snugly into that corner of the internet where desperate people go to lose large sums of money. It joins thousands of other web pages with large-font columns of text written with the pseudo-familiarity of a direct mail marketing circular. The tops of these pages invariably contain a video in some janky player that starts automatically. Towards the bottom of the page is always a variation on the “add to cart” button.
The ResetWars website is a repackaging of the same junk he’s been peddling for years now. It offers six hours of “exclusive new video” that demonstrates how the New World Order is powerful and relentless — but can also be stopped.
“The Great Reset” is only the latest conspiracy catchphrase being used to describe the plan for world domination hatched by globalist elites (or the Illuminati, pick your poison). Its namesake, the World Economic Forum’s “Great Reset Initiative,” was concocted as a proposal for the next stage of corporate globalization during the Forum’s latest meeting in Davos, Switzerland. When COVID-19 hit, the powers-that-be decided the way to keep the pitchforks at bay was to tweak global capitalism so people can continue to eke out a living while the twin crises of COVID and climate change sort of gurgle in the background of their lives. It was decided that a “great reset” is in order although, truth be told, the actual solutions presented tend to be pretty lame-sounding, from “reforming the social contract” (John Kerry) to “capture the imagination and will of humanity” (Prince Charles).
The Great Reset certainly captured people’s imaginations, but not in the way that Prince Charles had hoped. Instead, it’s become a buzzword among people who think that COVID was created in a lab for the express purpose of population control. This is the same sort of logic that leads people to say that the pandemic must have been planned far in advance because government agencies hold disaster preparedness drills.
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This presents a great marketing opportunity for Alex Jones, who claims that the Great Reset is the elites’ last, best hope for putting the genie of the Jones-led internet revolt back in the bottle. Members of this revolt can prove their dedication to the cause by purchasing Alex Jones’s new product. ResetWars not only lays out the Great Reset conspiracy, but promises to teach the “Three Exercises You Can Easily Do On A Daily Basis To Raise Your Consciousness & Protect Yourself From The Toxic Negativity The Mass Media Machine Throws At You Everyday” and “The Science Behind Your Connection To God.”
Of course, I signed up for the mailing list as soon as I read the pitch. When I still hadn’t ordered the videos 90 minutes later, I received an email with the subject line: Removed. “This will be the last email I send you to extend the invitation to join ResetWars,” it began. “The satan worshiping globalists are a cunning group of powerful individuals.” After that, I received “one last email” every few hours or so, always reminding me of the 30-day money-back guarantee.
A few years back I wrote an investigation of the scam industry known as “Internet Marketing.” Based on my research, I can predict with near-certainty that Jones will sell all of his sales leads to so-called “boiler room,” or sales floor for other, even scammier products.
In most states, boiler room call centers keep a low profile to stay under the regulators' radar. In the state of Utah, however, they’ve assumed a prominent place in the corporate landscape. In 2012, the CEO of a large Provo, Utah-based boiler room called Prosper, Inc., Randy Garn, hosted a $2,500 per plate reception for Mitt Romney ($10,000 if you wanted a picture with the candidate). Some of “Romney’s biggest backers,” according to Mother Jones, were multi-level marketing (pyramid scheme) operators. According to IRS filings, a right-wing dark money group with ties to the Koch brothers called American Empire awarded a $220,150 grant to Prosper in 2014. In 2016, the Freedom and Opportunity Fund — part of a dark money network led by Trump insider Leonard Leo —awarded Prosper a $60,000 grant.
When Jones decides to sell his marks’ contact information (and he will) he’ll do business with Prosper or a company like it. Though Alex Jones has always been a shady character, his recent entrance into the Internet Marketing biz demonstrates that there are always new depths to which the world of online conspiracy grift might yet sink.