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    Grant Afseth
    Grant Afseth
    Oct 29, 2025, 15:10
    Updated at: Oct 29, 2025, 20:35

    Beyond "mebounds," Angel Reese secures her name officially, building a powerful brand and expanding her off-court empire with strategic business moves.

    Angel Reese is taking another step in building her off-court empire. The Chicago Sky forward has officially trademarked her name, adding to a growing portfolio that already includes her viral “mebounds” phrase, according to documents filed with the United States Patent and Trademark Office. The filing was made through Angel Reese LLC, a company she owns in her home state of Maryland.

    Reese, 23, has become one of the WNBA’s most recognizable players on and off the floor, blending elite rebounding with a sharp sense for business and personal branding. The “mebounds” term — a playful spin on her ability to grab offensive boards — started as internet banter and evolved into a marketing opportunity that Reese quickly embraced.

    Earlier this year, she discussed the phrase in a TikTok post, highlighting how fan creativity often fuels her branding ideas.

    “Whoever came up with the ‘mebounds’ thing, y’all ate because ‘mebounds,’ rebounds, crebounds... anything that comes off that board, it’s mine,” Reese said in the video. “And a brand? That’s six figures right there. The trolling, I love when y’all do it because, like, the ideas be good.”

    The trademark filing continues a pattern of self-driven business moves by Reese, who has previously capitalized on viral moments and her high-profile college career at LSU. Since entering the WNBA, she’s expanded into fashion and social media ventures, with millions of followers across platforms.

    On the court, Reese has quickly established herself as one of the league’s top rebounders. She averaged 14.7 points and 12.6 rebounds in 30 games last season despite battling a back injury that sidelined her for part of the year. Her field-goal percentage improved to 45.8% from 39.1% as a rookie, and she more than doubled her assists per game from 1.9 to 3.7.

    In 2024, Reese made an immediate impact as a rookie, averaging 13.6 points and 13.1 rebounds, setting the WNBA single-season rebounding record, and finishing second to Caitlin Clark in Rookie of the Year voting.

    Though the Sky tied the Dallas Wings for the league’s worst record at 10-34 this past season, Reese’s production and visibility never wavered. Her outspoken personality occasionally sparked headlines — including a one-game suspension after public remarks criticizing the team’s roster — but she has since said she made amends with teammates and moved forward.

    Reese also found success in the offseason, winning a championship in the inaugural Unrivaled 3-on-3 women’s basketball league as part of Rose BC. Whether she returns to compete in the league’s second season in January remains undecided as she prepares for her third WNBA campaign.

    With her latest trademark, Reese joins a growing list of athletes turning their names and nicknames into official business assets — a move that cements both her confidence and her expanding influence within women’s sports.