

Indiana Fever forward Sophie Cunningham isn’t slowing down — on the court, on camera, or even in her marathon training.
The Mizzou alum and cohost of the hit podcast Show Me Something is juggling business aspirations, viral marketing success, and her next WNBA deal with her trademark mix of humor and hustle.
The self-proclaimed “queen of podcasts” opened up about her goals for the offseason and beyond, telling cohost West Wilson that she’s hoping for stability with her next contract.
“I want that next contract so I can buy a house!” Cunningham said on the show. “I just want to feel homey and cozy but I’m not decorating anything again until I’ve got a three-year contract in front of me.”
Though she didn’t specify any particular destinations, speculation has already surfaced that Cunningham could explore options with franchises such as the New York Liberty or Minnesota Lynx once free agency begins.
Her ambitions go far beyond basketball. Cunningham has quickly become one of the league’s most recognizable personalities, blending athletic grit with a growing media presence that has made her a sought-after figure for sponsors. Her personal mantra, as she puts it: “Play hard, build wealth, and never stop being Sophie.”
The 27-year-old’s media whirlwind began last week with a guest appearance on Good Morning America in New York City, where she was promoting her partnership with Arby’s.
“I was eating steak bites at 7 a.m.,” she said with a laugh. “There’s never a wrong time for a steak bite.”
Her viral “Hot Girls Eat Arby’s” T-shirt helped drive nationwide sales of the restaurant’s new steak nuggets, catching the attention of Arby’s executives. They soon invited her to Georgia to sample upcoming menu items in their test kitchen.
“They said they are launching a ‘Deep-Fried Turkey Sandwich’ called ‘The Gobbler’ for Thanksgiving, and I’m in,” Cunningham said.
Her charm didn’t go unnoticed by the GMA crew. “They’re angels who wake up at 4:30 a.m. every day,” she said of hosts Robin Roberts and Ginger Zee.
While Cunningham’s schedule has been packed, her cohost West Wilson has been equally stretched, performing live shows and media appearances fueled almost entirely by caffeine.
“I’ve slept eight minutes in a week,” Wilson joked during the podcast. Cunningham shot back, “I’ve maybe slept ten. We’re Wall Street-ing it around this baby.”
That nonstop energy has inspired Cunningham’s next challenge: running a marathon — in Hawaii.
“I always thought you had to be mental to run marathons,” she admitted. “But Hawaii’s a happy place for me. I’ll walk if I have to. Look at the ocean view, the mountains there.”
Cunningham said her sister Lindsay plans to join her for the 26.2-mile trek.
“I’m definitely not training for six months,” she said. “My season’s over, I’ll be in shape, and maybe I’ll run about 13 miles. Then the rest will be walked.”
Beyond her off-court ventures, Cunningham also weighed in on the WNBA’s ongoing collective bargaining agreement discussions. She said she initially misunderstood the timeline for negotiations.
“I thought if we hadn’t reached a deal by the 31st of October, it’d be a lockout,” Cunningham said. “But it’s not the case. So long as both sides are still negotiating, play goes on.”
Cunningham added that she’s enjoying learning about the business side of the league.
“You don’t know, you don’t know,” she said. “But now I’m learning and I actually love it.”
Whether she’s negotiating, training, or taste-testing fast food, Sophie Cunningham continues to embody the modern WNBA star — confident, candid, and completely herself.