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Eyal Hertzog

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Eyal Hertzog leads technical product strategy and ecosystem development at Roundtable. A seasoned technologist and pioneer of the social web, Eyal previously co-founded Bancor, Metacafe, and Contact Networks.
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Integrating with Major Ad Networks: Bringing Big Brands and Publishers to Our Web3 Social Network | Transcript"

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Nov 8, 2024
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New Web App Version 4.2.25 🚀

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Oct 8, 2024
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New Versions Released - Web (4.2.24) and App (2.2.17)

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Sep 23, 2024
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Important Interview with Mario Nawfal and Scott Melker. Please share 🙏

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Sep 1, 2024
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Exploring the Impact of Token Distribution on User Engagement: The Truth About Fake Users and How to Combat Them

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Aug 28, 2024
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Community Announcement: Proposal to Fix RTB Maximum Supply at 1,000,000,000

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Aug 27, 2024
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Trump's Changing Stance on Blockchain and Cryptocurrencies: From Meme Coins to Business Potential"

Aug 6, 2024
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Important updates on RTB and BBS tokens

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Jun 25, 2024
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MetaBBS is now MetaRTB!

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Jun 25, 2024
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Moving to RTB.io

Following the recently passed DAO proposal and decision to rebrand - we will be posting future  announcements about this platform and network to RTBHOME, available at RTB.ioMay 27, 2024
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BBS Token Rebranding to RTB!

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May 23, 2024
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Decentralize Everything: The Crypto Takeover Of Mainstream Media | James Heckman & Eyal Hertzog

https://youtube.com/watch?v=Re-atgDm3xI&si=n8JN8YuAgsJpKyo3May 19, 2024
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Genius move by RFK

https://thehill.com/business/4611426-rfk-jr-im-gonna-put-the-entire-u-s-budget-on-blockchain/Apr 23, 2024
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Strategic Partnership Proposal By Roundtable

A letter by James Heckman, Roundtable CEO:Dear BBS Network DAO members, We are excited to extend a collaborative offer to BBS Network, and we believe that together, we can achieve remarkable success in the world of decentralized media. Roundtable is eager to leverage BBS Network's strengths, contribute and fund your development, and foster a mutually beneficial partnership. Our Proposal: Here are the key elements of our proposal: 1. Adoption of BBS Network: Roundtable is eager to adopt BBS Network as an integral part of our media ecosystem and platform. We propose incorporating BBS Network into our media assets, including platforms like TheStreet “Crypto” network, reaching tens of millions of crypto investors; political causes, such as RFK for President; Miss World integration into their global contest; our sports network, which includes journalists writing for Sports Illustrated and The Hockey News, reaching millions of consumers, and will continue best commercial efforts to require all journalists within our network, to adopt BBS as their integrated social platform. This adoption will enhance the diversity and engagement of our content and allow us to explore new avenues for community-driven discussions. 2. Funding for Development: Recognizing the importance of innovation and growth, Roundtable is offering to fund the development team of BBS Network. This financial support will enable your team to work on essential features and enhancements, fully integrate into professional media platforms, as well as to other public social media networks, making BBS Network even more robust and user-friendly. The CEO/Founder of BBS and deWeb has approved the funding and IP agreement and considers it sufficient to continue the development. Additionally, Roundtable is operated by a team of digital media product experts, with 25 years of experience creating, designing, and operating at the most senior level, similar software and consumer-facing message-board and media products, including NFL, Yahoo!, Fox, CBS, Microsoft - currently reaching hundreds of millions of consumers, and this senior team will be contributing to the platform design, digital marketing, strategic partnership integration and development of the product. 3. Rebranding to "Roundtable,” as part of our collaborative vision. We kindly request that BBS Network consider rebranding to "Roundtable” (RTB), which will make clear to consumers, that BBS is now partnered with, and led by industry experts, thought leaders, world-class journalists, and major media brands. This rebranding will also signify our joint commitment to media excellence and community-driven content and will interoperate with an existing platform that reaches millions. It will also help us unify our efforts under a single, recognizable brand that represents our shared values. The vision of “Roundtable” is one of global leaders, uniting at one tech “table” platform. 4. Control Over Undistributed Tokens (Engagement Rewards, TGE and Staking Rewards): Roundtable kindly requests control over the allocation of the Undistributed BBS Tokens. This will enable us to incentivize our partners, content creators, brand owners, and other stakeholders to join, actively participate, market and integrate the platform and our communities within their media platforms and content. We will also offer and educate the media industry, which includes hundreds of major brands and niche brands, that have been involved and will continue to be involved in the syndication of our content. These partners will be invited/encouraged to use the product within Roundtable and to install it within their communities. By strategically allocating rewards, we aim to drive growth and engagement within the Roundtable community. These tokens will be released to RT incrementally, over two years. 5. Collaborative Decentralization: We understand and respect the decentralized nature of the BBS Network. Our partnership will prioritize the continued decentralization and autonomy of the network - by encouraging independent journalists and media, who will be free of censorship or control - to adopt the BBS platform, and to distribute their independent voices to the world, starting with their own communities and followers. We aim to work together to empower users and content creators while preserving the core principles of decentralization. This collaboration will strengthen both entities, drive innovation, and empower content creators within our community. We’re looking forward to your votes on this proposal and hope it will be approved. James Heckman CEO Roundtable, Inc. See the live vote in the BBS DAO here Stake BBS tokens to vote hereApr 12, 2024
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Web3 Social Shift: Empowering Media Brands to Own the Narrative

The endeavor to migrate top users from entrenched social media giants to nascent Web3 social media platforms is fraught with significant obstacles. The deeply ingrained network effects of existing platforms, coupled with user habituation and various other factors, create a formidable barrier. This post delves into these challenges and posits that embedding a social layer within large media brands' domains may offer a strategic workaround to the "chicken and egg" problem that new social networks face. Challenges for Web3 Social Media, Expanded - Network Effects and Creator Priorities: The intrinsic value of a social network escalates with each new user, a principle known as Metcalfe's law. Platforms like Facebook and Twitter have capitalized on this for years, creating a high-value proposition for users. New Web3 projects, starting from zero, struggle to replicate this immediate value, especially since creators often prioritize fame—or the broad reach and influence—over direct financial incentives. The idea that paying creators could induce them to switch platforms overlooks this preference, making it an unrealistic strategy for Web3 platforms aiming to attract top talent. - Engagement Dynamics and Media Brands: Today's social networks thrive by leveraging the content and followings of large media brands, effectively building engagement on the backs of these entities. This dynamic presents an opportunity for media brands to "own" their social media activities by integrating Web3 social functionalities directly on their domains. Such a move would not only allow these brands to retain greater control over their content and audience engagement but also enable them to benefit from the collective network effect as more media brands adopt this model. This shift could fundamentally alter the engagement landscape, providing a more equitable and brand-centric social media ecosystem. Embedding a Social Layer: A Strategic Solution Integrating a Web3 social layer into the platforms of established media brands offers a compelling solution to the challenges outlined. This approach has several key benefits: - Built-in Audiences: By leveraging the existing audiences of large media brands, Web3 social functionalities can overcome the initial hurdle of building a user base from scratch. This instant audience provides the critical mass needed to kickstart network effects within the Web3 ecosystem. - Alignment with Creator Preferences: This model respects the preference of creators for reach and influence by providing them with a platform that already has an engaged audience. It sidesteps the ineffective tactic of financial incentives for platform migration, focusing instead on offering creators a broad stage for their content. - Control and Monetization for Media Brands: By hosting their social layer, media brands can maintain greater control over their content and the user experience, potentially leading to more effective and brand-aligned monetization strategies. This could include direct transactions, more transparent revenue-sharing models, and brand partnerships, all within a trusted and secure environment. - Collective Network Effect: As more media brands adopt this model, each can benefit from the broader network effect, enhancing user engagement and content discoverability across the ecosystem. This collective approach could rival the engagement dynamics of traditional social media platforms, offering a decentralized yet cohesive alternative. The integration of Web3 social media functionalities within the domains of large media brands presents a viable alternative to the traditional social media model. This approach leverages existing audiences, aligns with creator preferences for influence over direct payment, and offers a strategic solution to the "chicken and egg" problem by fostering a collective network effect. It represents a path forward that respects the dynamics of content creation and engagement in the digital age, providing a more brand-centric and equitable platform for social media interactions. Link to my tweet about this post  (Please Like and Repost if you enjoyed reading this!)Feb 4, 2024
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Embracing Change and Innovation: BBS Network's Journey and Future Direction

Dear BBS Network Community, As the founder of BBS Network, I'd like to reflect on our journey since our launch on February 22, 2022. This message is both a look back at our past and a roadmap to our future. Our initial strategy centered around utilizing our tokens to reward contributors. However, the fluctuating token market, coupled with attracting users for unintended reasons, taught us valuable lessons. It became clear that this approach did not foster the organic, vibrant community we envisioned. In our next phase, we targeted communities impacted by censorship, offering a platform for unfettered free speech through the transparency of a public social network. This shift in strategy coincided with changes at Twitter following its acquisition by Elon Musk, who also recognized the importance of free speech in social media. While we are pleased to see the evolution of platforms like Twitter, it has prompted us to rethink our unique value proposition. We understand that the future of public social networks is not a question of 'if' but 'when' and more importantly, 'how'. Over the past year, we have been developing innovative content formats, including video threads. We are also experimenting with a novel model for post/comment reactions, pivoting from simple likes to a more nuanced agree/disagree system. This system is rooted in the principles of liquid democracy, allowing users to amplify their voices through delegates. These developments, however, hinge on the active participation of a dynamic community for effective testing and evolution. Recognizing this, our strategic focus is now on forming a partnership with a media company that possesses a substantial and relevant audience. This collaboration would enable BBS Network to become the chosen social platform for this audience, fostering interactions and discussions on topics of shared interest. We aim to be at the forefront of the transition from Web2 to Web3 in social media. In an era where blockchain and decentralized storage solutions are becoming the norm, the continued reliance on privatized social networks is increasingly untenable. It is time for social media to be public, and for users to have the freedom to choose their social media applications, just as they choose their email apps. Our journey has been one of learning, adapting, and innovating. As we continue to navigate these uncharted waters, your support and engagement are invaluable. Together, we can redefine the landscape of social media. Thank you for being part of this journey. Warm regards, Eyal Hertzog Founder, BBS NetworkJan 21, 2024
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Update on Liquid Polls.

🚀 Exciting news from #LiquidVoting! Our journey in revolutionizing online polling through liquid democracy just got better. Here's what's happening: 1. 🤖 Telegram Integration: We've broadened our horizons! In addition to our WhatsApp bot, Liquid Voting is now available on Telegram. Engage in significant online polls with ease at [t.me/LiquidPollsBot](t.me/LiquidPollsBot). 2. 📊 User-Created Polls: Your insights, your polls. Create your own polls with personalized titles, detailed descriptions, and customized voting options. This empowers you to drive conversations on important issues. 3. 🔔 Instant Notifications: Stay informed with real-time alerts for trending polls, including those crafted by our users. Ensure you're always part of the most pressing discussions. 4. 🌐 Web Interface Launch: Exciting news! Our web interface at [liquidpolls.com](http://liquidpolls.com) is partially live! While we're still polishing some aspects of the design, you can already explore poll results and engage with the community's perspectives in a more comprehensive way. 🔍 Liquid Voting isn't just about voting; it's about enabling informed discussions on vital questions through the concept of liquid democracy. Our platform is designed for simplicity and ease of use, with an intuitive interface catering to both passive and active engagement. 💡 Plus, we're exploring the rewarding aspect. Active participants with a significant number of delegators could potentially earn BBS tokens, adding an exciting layer to your participation. Join us as we continue to refine and enhance online polling. Be a part of the Liquid Voting movement today, where every opinion counts and contributes to the broader dialogue. #LiquidVoting #TelegramBot #OnlinePolling #UserEngagement #InnovativePolling ✨🌍 Here's my post about it on X. Please like and repost, thanks!Jan 9, 2024
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Please Like and Retweet!

Dec 28, 2023
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Experimental: WhatsApp bot implementing a Liquid Democracy System.

Hello BBS Community, Today marks a significant leap forward in our journey of digital engagement and community governance. Building on our recent discussions about multi-level delegation and liquid voting within BBS networks (as seen in my previous post), I'm thrilled to introduce our innovative WhatsApp bot, a tool that brings the ancient concepts of liquid democracy and modern technology right to your fingertips. A Journey Through History: The concept of liquid democracy, dating back to Lewis Carroll's ideas in 1884, has now evolved into a digital reality. Our discussions about empowering users through multi-level delegation and flexible representation (November 13, 2023, post) laid the foundation for this innovative tool. Sophisticated and User-Friendly Technology: Our new WhatsApp bot is built on a robust system capable of handling user authentication, polls, voting, delegate management, and notifications efficiently. With seamless WhatsApp integration, users receive instant updates and can interact within a familiar environment. The system's multilingual support ensures accessibility for a diverse user base, while advanced features like generating delegate trees and handling various types of votes highlight the platform's versatility. First Community Topics – Liquid Democracy and Blockchain: We're diving into discussions on liquid democracy and blockchain – a symbolic blend of traditional democratic concepts with cutting-edge technology. This choice mirrors our ongoing evolution, connecting our past dialogues to the current initiative. Your Role in This Evolution: Your participation extends beyond engagement; it represents your active contribution to a historical narrative. As explored in our previous discussions, empowering users to have a direct say in governance is paramount. Your interactions, votes, and discussions on this platform are the latest chapter in a story that began over a century ago. Join the Pilot: Becoming part of this groundbreaking phase is as simple as sending a single message on WhatsApp. To join click this link and send the pre-populated message. Your voice is vital in shaping this project and advancing the evolution of our community's engagement. This bot represents a testament to our community's journey towards more inclusive, dynamic, and representative interaction. I eagerly await your participation and insights on this innovative platform. Best wishes, Eyal.Dec 23, 2023
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Interesting link at the end of this article 👀

Work in progress. Hopefully many more to come soon.Dec 5, 2023
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