The BBS Network is a public network of interconnected message boards (nostalgically called BBS, for Bulletin Board System), where all critical data is kept on-chain and every post is an NFT. The BBS token can be used to purchase ad space across the entire network as well as be staked to govern the network. Mining BBS tokens is done by generating verifiable engagement on user-created BBSes. In a sense, BBS Network can be likened to a "decentralized Reddit", spread across multiple domains to prevent censorship, while maintaining a network effect and openness for anyone to build upon.

End-users are rewarded based on their contribution, weighted with their traditional social media clout, in order to incentivise the migration of influencers. Ad revenues are distributed automatically to the post publishers, content curators and board moderators, rewarding contributing members financially and encouraging healthy community alignment. A pre-launch version of BBS is currently being piloted at bbs.market with more than 10,000 weekly visitors to multiple pilot BBSes.

Bbs (Bbs) Marketing Strategy

In order to bootstrap the BBS network, 50% of BBS tokens will be distributed each day over multiple years to BBSes, based on the user engagement they generate relative to the rest of the network. Engagement is defined in this context as "Real Users generating Real Content generating Real Impressions".

Measuring Users

Members of the BBS system are encouraged, through their daily bonuses, to link their social accounts from YouTube, Facebook, Reddit, and other popular social networks. Daily bonus amounts are based on the member accounts' Social Capital (representing the members' followers, friends, karma, etc.) in order to attract high-profile members as well as to prevent fraud.

Measuring Engagement

The engagement generated by a specific BBS is simply the total number of post views by registered users on that BBS. Only registered members are counted to incentivise BBSes that have real and engaged communities..

Daily Distribution Logic

The daily BBS token allocation for each specific BBS is calculated as follows:

Daily Token Distribution * (Engagement on the BBS / Total Engagement on the BBS network)

The BBS token distribution to BBSes is executed in the form of ad purchases by the BBS DAO. The DAO may also resale some of the purchased inventory to 3rd parties.

BBS Blacklist

A BBS Blacklist is used to deter attempts to fraudulently gain BBS tokens from the engagement mining by faking user activity. To start mining tokens, a BBS has to maintain the number of daily impressions by registered users above a (X) threshold for (Y) days.

The X and Y values are set via the BBS governance voting process to make sure that eligible BBSes can be realistically reviewed by the community prior to receiving BBS tokens.

Through the governance system, BBSes can be added or removed from the blacklist. Blacklisted BBSes are ignored in the daily token allocation process.

This mechanic incentivizes existing BBS owners to review, detect and report any fraudulent activity sooner rather than later in order to prevent the fraudsters from taking any share from their daily token distribution.