UPDATE VERSION 4.1 - day 1, and what I can take from it

RTB Token & Network

LGuigs

Feb 2, 2023

IS THE UPDATE GOOD FOR THE PLATFORM

36.84%

7 users

IS THE UPDATE BAD FOR THE PLATFORM?

15.79%

3 users

UNDECIDED

47.37%

9 users

So yesterday version 4.1 was implemented and today we see what difference this has made to each respective boards scores as well as the CPM values within these communities.

Now from the post in METABBS, see below:

Welcome back BBSers to an exciting update!Version 4.1 is here bringing us multiple new updates:Alongside this release we're also excited to announce the public Beta test of the BBS Network mobile app on both Android and iOS!Check out the announcement here:Engagement Mining Rewards UpdateIncluded in 4.1 is an update to the Engagement Mining program. As discussed in previous announcements, as BBS Network evolves so must the Engagement Mining program. The purpose of the Engagement Mining program is, and has been, to fuel the initial growth of the BBS Network. As such, these updates to the program are designed to better reward organic board growth and activity over the previous iteration. Instead of scoring boards based on a rolling average of impressions - boards will now be scored by their average Daily Active Users combined with their Growth Factor. Boards that bring more organic users to the BBS Network and show community growth will receive a higher proportion of the daily rewards. Rewards FormulaScore = DAU(d) + GF(d)DAU = 28 day moving average of daily active usersGF = AvgDAU(1d) - AvgDAU(28d ago)With this formula, boards that are seeing community growth will receive extra rewards proportionally - while placing the emphasis on how many active users a board can bring to the network instead of how many impressions they generate. In order to find the total rewards for a board, the board Score is multiplied by both the base CPM ($50/1000) and the network average of impressions per user.Rewards = Score * AvgImpression * BaseCPMDynamic CPMWith this formula used to find the total board rewards, there is also a Dynamic CPM being implemented for each board which will be calculated daily. The CPM calculated each day will take into account the number of impressions a community generates in a day along with the total amount of rewards it receives. CPM* = Rewards / BoardImpressions*1000*CPM capped at $70This means that the CPM for a board will be based on the board's score and their average impression per user compared to the defined network average. With this formula, communities are incentivized to ensure board activity is organic and discourages inflating user activity. Organic board activity will lead to a higher CPM, while inflated activity will reduce the board's CPM. Please note that with these formulas the total amount of rewards a board received will not be affected by the CPM given - only the amount distributed per impression will change, except in the case of a board reaching the maximum $70 CPM. In a future update, upon a board reaching the maximum CPM, any excess amount rewarded over the maximum will be distributed to the community team with manual distribution encouraged. Overall, the total value of tokens distributed in the network should remain roughly the same as prior to the update.Rewards PageTo reflect these changes, we have also implemented an update to the Rewards page.The Rewards page now shows new metrics, including the Daily Active Users, Publishers/Commenters, and a 90d graph of the rolling average of Daily Active Users. Please note that this new model for Engagement Mining needs to be tested in a live environment in order to ensure stability. There may be bugs found initially that will be addressed with future updates. Any bugs discovered can be reported here on METABBS with details.To ensure there’s enough data from the new model to draw upon, Transition 5 of the Engagement Mining program will be temporarily delayed and will come with an updated criteria for Engagement Mining approval.Moderation Activity LogAnother addition of 4.1 is the Moderation Activity Log. Within the Activity tab of the board, a

bbs.marketVersion 4.1 - Engagement Mining Update & Moderation ActivityWelcome back BBSers to an exciting update!Version 4.1 is here bringing us multiple new updates:Alongside this release we're also excited to announce the public Beta test of the BBS Network mobile app on both Android and iOS!Check out the announcement here:Engagement Mining Rewards UpdateIncluded in 4.1 is an update to the Engagement Mining program. As discussed in previous announcements, as BBS Network evolves so must the Engagement Mining program. The purpose of the Engagement Mining program is, and has been, to fuel the initial growth of the BBS Network. As such, these updates to the program are designed to better reward organic board growth and activity over the previous iteration. Instead of scoring boards based on a rolling average of impressions - boards will now be scored by their average Daily Active Users combined with their Growth Factor. Boards that bring more organic users to the BBS Network and show community growth will receive a higher proportion of the daily rewards. Rewards FormulaScore = DAU(d) + GF(d)DAU = 28 day moving average of daily active usersGF = AvgDAU(1d) - AvgDAU(28d ago)With this formula, boards that are seeing community growth will receive extra rewards proportionally - while placing the emphasis on how many active users a board can bring to the network instead of how many impressions they generate. In order to find the total rewards for a board, the board Score is multiplied by both the base CPM ($50/1000) and the network average of impressions per user.Rewards = Score * AvgImpression * BaseCPMDynamic CPMWith this formula used to find the total board rewards, there is also a Dynamic CPM being implemented for each board which will be calculated daily. The CPM calculated each day will take into account the number of impressions a community generates in a day along with the total amount of rewards it receives. CPM* = Rewards / BoardImpressions*1000*CPM capped at $70This means that the CPM for a board will be based on the board's score and their average impression per user compared to the defined network average. With this formula, communities are incentivized to ensure board activity is organic and discourages inflating user activity. Organic board activity will lead to a higher CPM, while inflated activity will reduce the board's CPM. Please note that with these formulas the total amount of rewards a board received will not be affected by the CPM given - only the amount distributed per impression will change, except in the case of a board reaching the maximum $70 CPM. In a future update, upon a board reaching the maximum CPM, any excess amount rewarded over the maximum will be distributed to the community team with manual distribution encouraged. Overall, the total value of tokens distributed in the network should remain roughly the same as prior to the update.Rewards PageTo reflect these changes, we have also implemented an update to the Rewards page.The Rewards page now shows new metrics, including the Daily Active Users, Publishers/Commenters, and a 90d graph of the rolling average of Daily Active Users. Please note that this new model for Engagement Mining needs to be tested in a live environment in order to ensure stability. There may be bugs found initially that will be addressed with future updates. Any bugs discovered can be reported here on METABBS with details.To ensure there’s enough data from the new model to draw upon, Transition 5 of the Engagement Mining program will be temporarily delayed and will come with an updated criteria for Engagement Mining approval.Moderation Activity LogAnother addition of 4.1 is the Moderation Activity Log. Within the Activity tab of the board, a

We technically have all the information readily available to work it all out, though to the average joe at first glance it's confusing as hell. Trust me , took me a while to get my head around it and tbh, it still looks like some of the figures are a little out.

So working out the Rewards distribution to for each board, I'll use MetaBBS as an example for ease.

We have -

"In order to find the total rewards for a board, the board Score is multiplied by both the base CPM ($50/1000) and the network average of impressions per user."

"Rewards = Score * AvgImpression * BaseCPM"

So network average impression per user? I presume this must be Total Visits/Unique Members, as visits are the impressions that truly count.

So 6033/1378=4.378 (R3DP)

Average Impression per user for yesterday=4.378

Score is simple enough as we have it there to see,

Score=118.6

So now we have all metrics as Base CPM is 50/1000 so 0.05.

"Rewards = Score * AvgImpression * BaseCPM"

so 118.6 x 4.378 x 0.05

Rewards=$25.962

Though, from the rewards table it states that the daily rewards are $28.84.

As you can see below , which is inf act out by $2.878

So @0xreclamation, over to you on that one feel free to correct the errors of my ways.

The next one I'd like to look at is how to actually work out the boards SCORE, though as it stands we are unable to currently do this due to the mechanics of the rewards table.

Scores are worked out through board traffic, users, though the metrics used are from a period of 28 days as you can see from the formula below:

Score = DAU(d) + GF(d)

DAU = 28 day moving average of daily active users

GF = AvgDAU(1d) - AvgDAU(28d ago)

As everything on the platform is meant to be visible and traceable I think that the Rewards Table should be altered to show the time period needed to calculate the Score. As history has proven it's not always correct. As @CryptoGlyn can confirm.

Last but not least, and the one you possibly want to know about the most is the CPM alterations. If you haven't already been made aware they are now varying for each board based on a number of metrics.

CPM* = Rewards / BoardImpressions*1000

Ive made a quick breakdown of the main information below:

With these though you can in fact only work out an average as they don't update on a daily basis they are constantly updating. As from typing this up, then checking again there is some variation in CPM values. The CPMS above are of the time of writing.

But for explanations sake, if we take METABBS values-

30.06/506 x 100 =60.47 CPM,

so METABBS in theory should have started the day at 60cpm, though as its been quieter in there today it's now back up at 70cpm due to less impressions being divided by the rewards score, as i understand it.

What we can take from it though is that a board with a relatively low number of users, and high active impressions will suffer with a drop in CPM.

From this I can suggest that users/members don't just open posts for the sake of opening them. Only open and read posts that peak your interest, at the end of the day this is what the main aim of the platform is about.

Many will think this is bad for the platform, but it discourages gaming the system within respective boards and encourages owners of boards to improve growth. I'm personally increasing activity even more on twitter and incentivising members who share BBS sports on other platforms.

For a better CPM within a board you need to increase your Score, which means increasing traffic within the board. By this I mean more users.

Also discourage members from opening every post and leaving shallow comments in hope someone does the same for them. This will just cause to the CPM to drop further and further, the more a board is gamed the lower the CPM will become.

I for one actually agree with this change, as Tyler stated, no advertiser wants to pay for 1000 impressions from 50 users, they'd much rather pay for 1000 impressions from 200 users and so on.

Feel free to discuss, and tell me where I'm wrong

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