Rodeo Bonus is giving fans a new way to directly support their favorite rodeo athletes while helping offset the costs of life on the road. Here's how the platform works and why more contestants are signing up.
For generations, rodeo fans have supported their favorite contestants by filling the grandstands and cheering from the sidelines. Rodeo Bonus is introducing a new way for fans to directly support the athletes they follow throughout the season, as well as it is one of rodeo’s fastest growing platforms.
Created by rodeo athletes, Rodeo Bonus is a fan powered platform that allows contestants to receive financial support from family, friends and fans while traveling the road. Athletes can create a profile, list the rodeos they are entering and receive "Ride Boosts" from supporters to help offset expenses such as entry fees, fuel, livestock feed and travel costs.
In addition to supporting athletes, fans who purchase Ride Boosts are automatically entered into prize drawings throughout the season. Current giveaways include a custom pickup truck and other western prizes, creating an added incentive for supporters while helping contestants continue their rodeo journey.
The platform also provides exclusive athlete content, allowing fans to follow competitors beyond the arena with updates from the road and behind the scenes access. Rodeo Bonus aims to strengthen the connection between contestants and the fans who follow their careers.
Rodeo Bonus is built around its "Ride Boost" system, allowing fans to support contestants one rodeo at a time. After creating a free account, fans can browse athlete profiles, select a specific rodeo they want to support and purchase a Ride Boost. Contestants receive 100 percent of the Ride Boost funds, helping cover expenses such as entry fees, fuel, livestock care and travel while competing on the road.
Athletes pay a flat $10 fee to nominate each rodeo they want to list on the platform. The platform also rewards fan participation. Every Ride Boost earns points toward season-long giveaways, including a custom pickup truck, allowing supporters to win prizes while helping their favorite rodeo athletes pursue their goals. According to Rodeo Bonus, the more Ride Boosts a fan purchases, the more giveaway points they accumulate throughout the season.
How Fans Win
Rodeo Bonus rewards fans not only for supporting contestants but also for participating throughout the season. Every Ride Boost purchased earns points, and fans can increase their totals by boosting multiple athletes, supporting additional rodeos and inviting friends to join the platform. The more points a fan accumulates, the greater their chances of winning season long prizes, including the grand prize custom truck.
How Rodeo Athletes Win
Rodeo athletes compete for season long points by encouraging fans to purchase Ride Boosts for the rodeos they enter. Every Ride Boost earns points for the contestant, moving them up the Rodeo Bonus leaderboard. Every event the rodeo athlete competes in earns truck points based on placement and field size. There is no purchase necessary, no boost required, just compete and ride.
At the end of the season, the athlete with the most points wins the grand prize, while additional cash and prizes are awarded to the top finishers. Because fans can continue boosting contestants throughout the year, every rodeo presents another opportunity for athletes to climb the standings and strengthen their position in the race.
© Rodeo BonusIn addition to financial support, Rodeo Bonus gives contestants a place to connect directly with fans by sharing their rodeo schedules and updates from the road, creating a closer connection between competitors and the people who follow their careers.
As travel costs continue to rise across professional rodeo, platforms such as Rodeo Bonus offer another avenue for athletes to receive direct support while giving fans a more active role in helping contestants chase their goals, one rodeo at a time.
