The Chicago Cubs have come up with a new slogan every year. 

In 2022, it was #ITSDIFFERENTHERE. 

In 2023, it was #NEXTSTARTSHERE

In 2024, it was #YOUHAVETOCIT

In 2025, it was #BEHEREFORIT

This year, the Cubs' new slogan for 2026 just dropped. In a hype video on the official Cubs X account, the slogan for this season is #THIS. 

Personally, I am not a fan of this slogan. I thought #BEHEREFORIT was a cool one last year, but #THIS doesn't do much for me. 

Let me know your thoughts on the new Cubs' slogan for 2026.