The Big 12's Monster Deal Is Another Reminder That College Football Is a Business
The Big 12's new partnership with Monster Energy has sparked debate, but I don't think fans should be surprised. Between NIL, revenue sharing, transfer portal movement and jersey patches like Oklahoma State's Osage Nation logo, college football has already become a business.Read full article
2
Comments
Powered by RoundtableBuilt on infrastructure designed for real-time media. Learn more at RTB.io.© Roundtable 2026. By using this site you agree to the Terms of Use and Privacy Policy