Beyond the pitch, PSG have unveiled their first Parisian cafe.
PSG inaugurated its first PSG Cafe on Tuesday, March 24, at the exit of its historic store on the Champs Elysees. After art, fashion, and music, PSG is venturing into "food" to continue diversifying its brand.
More than a football club, as our Catalan friends would say. Keen to continue developing its brand image and revenue, PSG decided to launch its first PSG Cafe on Tuesday, which offers fresh, seasonal fruit juices and hot drinks (including coffee from Rwanda) 7 days a week, along with pastries and lunch bowls.
This first PSG Cafe will not be temporary and will be installed at the exit of the official PSG store at 92 avenue des Champs-Elysees (8th arrondissement). PSG's ambition is to make the PSG Cafe "a must-visit lifestyle destination in Paris, at the crossroads of the expectations of urban professionals and international tourists, in search of healthy, trendy products and an authentic PSG experience," reads the club's press release.
After art, fashion, and music, PSG is therefore venturing into food service with the ambition of "building a global, cultural and experiential brand universe." Below is a preview of the PSG Cafe menu and its prices:
According to Le Parisien, the club does not rule out opening other PSG Cafes in the future and is also already considering other projects related to "food," particularly around the Parc des Princes (16th arrondissement), where the offering is considered "could be improved."
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