Strategy CEO says 'never sell' was just a marketing slogan

Sep 8, 2026 4:16 PM

The "never sell" Bitcoin mantra was just a marketing slogan. Strategy CEO Phong Le admits that holding forever is for individuals, not for a company managing debt. Despite the public HODL narrative, the firm has already sold thousands of BTC and is now prioritizing cash reserves and stock buybacks over new purchases. If the world’s biggest corporate holder treats "never sell" as a gimmick, why should you believe in it? Is the HODL philosophy dead?
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