The EU's largest electronics retailer offers dozens of Bitcoin ATMs in its Austrian stores

MediaMarkt, the European Union's largest electronics retailer, has unveiled dozens of Bitcoin ATMs at its 12 branches in Austria, run by Courant.

According to cointelegraph, Courant operates more than 200 Bitcoin ATMs in Austria, Germany, Spain and Greece.

Courant's Head of Marketing and Sales, Thomas Sprender, said:

“Media Market stores are equipped with Bitcoin exchange machines and in total are now located in twelve branches and provide simple and secure purchase of cryptocurrencies.”

A successful pilot project comprising a single Bitcoin ATM in a Mediamarkt store demonstrated that “Bitcoin ATMs in stores provide an opportunity to attract new customers.

Spender explained that buying bitcoin and cryptocurrency was associated with people savvy in the crypto market, but ATMs offer an alternative in order to get bitcoin easily and securely.

As Europe's largest consumer electronics retailer, MediaMarket operates in 13 countries, with more than 850 stores and revenue of over $23 billion in 2021.

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