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jdrico_A_visually_arresting_editorial_scene_on_a_dense_urban__c6e21343-c81b-498f-8c5c-55d20063e2ed_3

When AI Makes More Possible, Judgment Becomes the Bottleneck

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JD Rico
Partner
Aug 11, 2026

Innovation

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AI Is Changing How We Decide. We Still Don’t Know If It Is Making Us Better at It.

Aug 6, 2026
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JD Rico
jdrico_Amazon_Retail_and_DTC_Are_Teaching_Different_Product_S_7a8cf9a6-4098-4ff2-a128-32d33cec549c_3

Amazon, Retail, and DTC Are Teaching Different Product Stories

May 26, 2026
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JD Rico
jdrico_The_Most_Expensive_Part_of_Creator_Marketing_Is_Often__d5066d6a-1847-49b7-8059-5d808ab12bd4_2

The Creator Worked. The Product Positioning Didn’t.

May 26, 2026
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JD Rico
jdrico_High_Engagement_Does_Not_Automatically_Mean_High_Purch_0eb73709-083c-4425-a0fb-80f2562e38d9_2

High Engagement Does Not Automatically Mean High Purchase Intent

May 26, 2026
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JD Rico
jdrico_Creator_Spend_Is_Rising._Most_Product_Pages_Still_Aren_dbb2669b-6351-49ff-abe3-e4481ccbf05a_3

Creator Spend Is Rising. Most Product Pages Still Aren’t Built for Creator Traffic.

May 26, 2026
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JD Rico
jdrico_Learn_how_to_analyze_content_across_campaigns_creators_3720f922-d1bb-4a3f-9fce-3af28976c4f6_2

How We Analyze Content Across Entities and Signals

Apr 17, 2026
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JD Rico
jdrico_A_complex_control_room_with_multiple_screens_showing_f_2050b721-66f1-4026-80ab-5f36870f4a34_1

Attribution, Decision-Making, and the Limits of Measurement

Apr 7, 2026
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JD Rico
jdrico_concept_image_for_editorial_no_text_just_abstract_mode_5505a480-fe31-4309-95f7-949e4d333e0c_3

The Client–Agency Relationship in 2026

Jan 28, 2026
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JD Rico
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