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World Liberty Financial, a DeFi project linked to former U.S. President Donald Trump and his sons, is set to launch a token sale next week, aiming to raise $300 million by selling 20% of its WLFI tokens at a $1.5 billion valuation. The WLFI token will serve as a governance tool for platform decisions and will be non-transferable for the first year. The project, co-founded by Steve and Zach Witkoff, Zak Folkman, and Chase Herro, plans to launch a DeFi lending platform, integrate with exchanges for crypto transactions, and fractionalize real-world assets. It is available to accredited investors in the U.S. and qualified investors in the UK, with criticism aimed at U.S. regulatory restrictions. Source: The Block