Voyager Digital, a publicly-traded and growing cryptocurrency brokerage, has announced a multi-year agreement with the National Women's Soccer League (NWSL) to expand the league's marketing reach and provide players with financial support, crypto education and rewards.
Learn how smart money is playing the crypto game. Subscribe to our premium newsletter - Crypto Investor.
Voyager's investment in the league will largely go to establishing individual cryptocurrency accounts for every player in the NWSL. There is also now a players' fund that each player is eligible to receive a portion of via an account in the Voyager app.
The player education aspects of the partnership include lessons and tools to aid players in financial growth during and after their professional sports careers.
Recommended for You
Steve Ehrlich, the CEO and co-founder of Voyager, said the company is extremely proud to have a partner like the NWSL and that it is excited to help it grow.
"We are extremely proud to partner with the NWSL, specifically to help the league grow and provide its players with crypto education and direct financial support, paid in crypto," said Steve Ehrlich, CEO, and co-founder of Voyager. "We believe strongly in the future of these players and this league, and we can't wait to get started."
Marla Messing, the NWSL's interim CEO, added that they too are thrilled about adding Voyager to its growing list of partners.
"I'm thrilled to welcome Voyager to the NWSL's growing list of partners, each of whom offers our clubs and players crucial support as we continue to build a league where the world's best players compete," said Messing. "Voyager's investment in the league is especially innovative because we've collectively designed the partnership to include direct financial resources for every one of our players, as well as education on the revolutionary changes underway in digital assets."
As part of the partnership, Voyager will create a NWSL Voyager Player Ambassador roster comprised of one player from each team in the league. This group will participate in various forms of Voyager branded cryptocurrency content.