Although email marketing has its use in attracting users to the platform, and can even find itself useful in calling back inactive members, i feel there is a need to do a lot more.

In my opinion social media ads might be our best option. Almost everyone has a social media account these days, and it's the best market out there if we are to attract new prospects into our network. If we are to utilize this channel effectively, I believe we have a good chance at gaining a lot of traction as our network looks promising ans has a lot to offer to it's users.

Additionally, we can make use of influencers or popular personalities who runs a channel in YouTube or a page in Facebook or has a massive following in Instagram. Perhaps this is the new trend in marketing which big names and brands are making use of it effectively.

Ive heard that the BBS team will kickstart a marketing campaign after the app release, i hope this news is true.