Cadillac will make its historic 2026 car livery reveal during the Super Bowl, as it tackles the transition to the new regulations and prepares for its Formula 1 debut with technical and logistical challenges.
The new F1 team is getting ready for one of the most important moments in its recent history: its official entry into Formula 1 as the eleventh team on the grid in 2026. Even before making its on-track debut in the first race of the year, the American brand is facing a key stage of building, development, and global presentation.
One of the most anticipated milestones will be the unveiling of the official look of its first single-seater. Cadillac announced it will reveal the car’s livery during the Super Bowl, the most-watched sporting event in the United States. The decision aims to position the team in front of a massive audience and mark a different kind of entry compared to the traditional European team launches.
The goal is clear: take advantage of the Super Bowl’s visibility to establish the project on the international stage even before the car turns a wheel in a Grand Prix. It will be a symbolic and strategic step within a campaign meant to give a completely new structure its own identity.
Beyond the media impact, the main challenge lies in the technical side. Cadillac is working against the clock to adapt to the 2026 regulations, which will bring major changes to both chassis and power units. Building a team from scratch means developing processes, adding specialized personnel, and establishing a competitive foundation in record time.
In its early years, Cadillac will use engines supplied by Ferrari while moving forward with its own long-term program. That transition requires balance: integrating an external power unit without losing room for internal development, something crucial for a competitive debut.
The team has also backed experienced drivers such as Sergio Pérez and Valtteri Bottas to lead the initial phase. The choice reflects the need for racers capable of providing technical input and stability in a project that is still in its build-up stage.
Another major challenge involves logistics and organization. Cadillac will operate between the United States and Europe, which forces the coordination of structures, bases, and resources in a context where every detail matters. Recruiting engineers, defining methodologies, and producing components within the planned timeline will be decisive.
The road to Bahrain and then to the start of the championship will be demanding. Cadillac will need to arrive with a functional car, a solid structure, and a realistic development plan for its first year in the category.
The Super Bowl will be the first major showcase, but it will also be just the beginning. The real test will come when the project stops being a presentation and becomes real competition within the Formula 1 paddock.
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