Beyond the high-speed thrill of F1, the Mexican icon leverages his fame to transform lives, providing housing and holistic support to over 95,000 vulnerable children across Mexico.
Sergio Pérez is one of the highest-paid drivers in F1 and one of those with the longest careers on the current grid of the top tier of motorsport. Therefore, his stature in Mexico and Latin America makes him one of the greatest recent legends in the world of racing.
Often, and mostly in the past, F1 drivers were seen as rock stars, figures more akin to Hollywood stars, distant from their fans, reserved, and only appearing when partying in their multi-million dollar cars.
However, Checo Pérez is one of the figures of a generation that helped change the paradigm and the labels applied to F1 drivers. Another example of this is Lewis Hamilton, who constantly uses social media to share messages of support for social causes and also shares initiatives to support African countries.
For Checo Pérez, in addition to his successes on the track... After all his victories with Red Bull Racing and now as the leader and new face of Cadillac's multi-million dollar F1 project, the Mexican driver relies on the Checo Pérez Foundation.
Checo's foundation has supported the driver throughout most of his Formula 1 career and has been able to provide aid across Mexico. According to data shared on its website, the Checo Pérez Foundation has provided 65 housing solutions and benefited more than 95,000 people.
How does the Checo Pérez Foundation provide support?
Their goal is to strengthen vulnerable groups, specifically minors, through the design of support and intervention programs and projects that enable their holistic development within their community and thus contribute to social well-being.
The projects include play centers, house construction, medical checkups, talent discovery, home restoration, psychological support, assistance for children with Down syndrome, and the distribution of school supplies.
They say they support various children's homes, organize auctions with items donated by Checo to raise funds, and allocate the proceeds to different causes. According to information from their official website, the children give you a special kind of affection, and you leave feeling more fulfilled than you give. They see Checo as a figure of great admiration, said the runner's sister.
In a country like Mexico, and with a scenario that is repeated throughout Latin America, these types of programs by sports stars are key to helping young talents overcome vulnerable conditions and generate a real impact in communities that often face challenges. to be forgotten by government programs or with support that is not usually truly helpful to their inhabitants.
