Good Good Golf exits its PGA Tour sponsorship after a widely condemned driver advertisement triggers a wave of business fallout.
Good Good Golf’s controversial advertisement has now cost the popular content brand its place atop a PGA Tour event.
The PGA Tour confirmed Thursday that Good Good will no longer sponsor the FedEx Cup Fall tournament scheduled for Nov. 12-15, 2026, at Omni Barton Creek Resort & Spa in Austin, Texas. The competition will proceed as planned, but the Tour must find a new title sponsor.
The decision follows mounting criticism of an advertisement featuring Good Good co-founder Garrett Clark. In the video, Clark pushes a woman to the ground after warning her not to touch his new Callaway driver.
What was apparently intended as a movie-inspired comedy sketch instead sparked outrage for appearing to make light of violence against women.
Good Good acknowledged that it needs to address its culture and rebuild public trust. The company said its immediate attention would shift toward internal improvement while leaving open the possibility of working with the PGA Tour again.
The sponsorship withdrawal is only the latest consequence.
Callaway terminated its relationship with Good Good effective immediately and pledged $1M to organizations dedicated to preventing violence against women.
The equipment manufacturer is also investigating how the advertisement advanced through the approval process.
Retailers have reacted as well. Golf Galaxy and PGA Tour Superstore stopped selling Good Good merchandise, creating additional pressure on a brand that grew from YouTube entertainment into a significant golf apparel and equipment business.
The controversy has also reached television. Golf Channel postponed the return of “Big Break,” which was produced in collaboration with Good Good. Presenting sponsor Golf Galaxy reportedly requested that its branding be removed from the program.
Clark later posted an apology video. He accepted responsibility for participating in the sketch but also pointed toward Good Good’s marketing operation while explaining its creative intent.
That response arrived after the company’s initial statements drew criticism for being defensive and failing to fully recognize why the advertisement upset viewers.
PGA Tour CEO Brian Rolapp had described the Tour’s relationship with Good Good as uncertain earlier in the week. He said the advertisement conflicted with the organization’s values and characterized Good Good’s first response as disappointing.
By Thursday, the uncertainty was gone.
Good Good built its enormous audience by making golf feel younger, looser and more accessible.
That influence helped it secure partnerships once considered unlikely for an online creator group. But this episode shows how quickly those opportunities can disappear when a joke crosses a line and when the response fails to contain the damage.
