LeBron James has officially launched a YouTube golf series, starting with a Scotland scramble featuring several of his 2016 Cavaliers teammates.
LeBron James has spent decades dominating basketball. Now he’s apparently ready to let golf humble him in public.
The 41-year-old NBA icon has officially entered the YouTube golf world, launching a new channel centered on his growing obsession with the game.
His first episode dropped Saturday and featured exactly the kind of chaos that makes golf trips with friends entertaining, except this group happened to include several members of the 2016 Cleveland Cavaliers.
James teamed with Richard Jefferson and Kevin Love in a 3-on-3 scramble against J.R. Smith, Channing Frye and Tristan Thompson during a trip to Scotland.
The golf wasn’t always pretty, and that’s part of the appeal.
James and Love both looked like players who are still learning but are already emotionally invested enough to hate every bad shot.
Smith, by far the most experienced golfer in the group, played the role of the guy who’s better than everyone else but still gets annoyed when a shot doesn’t meet his own standards.
Then Frye unexpectedly became the star.
He caught fire with the putter and even used James’ famous “Cleveland, this is for you!” line to needle his former teammate.
That’s the kind of chemistry LeBron will need if the channel is going to work long-term.
James has already talked publicly about how much YouTube golf he watches, and he previously appeared on Bob Does Sports earlier this year.
That experience seems to have accelerated his interest in documenting his own progress.
The first episode also went beyond trash talk and missed fairways.
Smith and Jefferson opened up about retirement and the difficulty of adjusting after professional basketball, offering a more vulnerable look at what happens when elite athletes suddenly lose the identity that defined most of their adult lives.
That mix could become the channel’s real hook.
There are plenty of celebrity golf videos. There are far fewer that can combine legitimate sports history, friendship, competition and honest conversations between former champions.
James plans to release one golf video per month, giving fans a recurring look at his development.
No one should expect him to start chasing Scottie Scheffler anytime soon.
But if LeBron’s golf obsession keeps growing, his newest competition may not involve an NBA scoreboard at all.
