The San Francisco Giants’ newest City Connect uniforms are more than just a fresh look. They are a deeply personal and cultural statement, according to Bay Area artist Jesse Hernandez.

Hernandez is the creative force behind the redesign was rooted in identity, history, and representation.

Hernandez, also known as Urban Aztec, grew up influenced by the vibrant mural scene in San Francisco’s Mission District, where Latin culture is prominently expressed through public art.

Those early experiences shaped his artistic voice, giving him a visual language that often communicates ideas beyond words.

He explained that much of his work draws from Aztec mythology and heritage, something he had to explore independently as a child due to limited access to information at the time.

When the San Francisco Giants approached Hernandez about collaborating on a new “Gigantes” jersey, one that would be worn regularly on Saturdays, he immediately embraced the opportunity.

For Hernandez, it wasn’t just about design; it was about honoring both the franchise’s legacy and the broader Latin community that supports it.

A key inspiration came from the Giants’ past. Hernandez referenced the “Hum Baby” era as a stylistic influence, aiming to reinterpret that classic feel with a modern cultural twist.

He reimagined the “Gigantes” lettering with bold structure, incorporating traditional step patterns and layered visual elements to create depth. Balancing color schemes, symmetry, and dimension became essential in bringing the concept to life.

Beyond aesthetics, Hernandez emphasized the challenge of creating something that resonates across diverse Latin cultures.

He acknowledged that representing every background within a single design is nearly impossible, but he focused on building a universal connection — something fans from different countries and traditions could see themselves in.

The final product reflects both old-school Giants nostalgia and contemporary cultural pride. Hernandez also drew inspiration from memories of Candlestick Park, aiming to capture a sense of history while pushing the design forward.

Seeing the jersey transition from concept to reality has been a surreal experience for Hernandez, who described the moment as especially meaningful given his lifelong fandom. What began as sketches in his workspace is now part of the Giants’ on-field identity.

For Hernandez, the project represents more than a milestone — it’s a celebration of community, culture, and the power of art to connect people through the game of baseball.

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