Arby’s will be featured as the primary partner for eight NASCAR O’Reilly Auto Parts Series events in 2026 with drivers Carson Kvapil, Sammy Smith and Justin Allgaier
JR Motorsports today announced that Arby’s, the leading destination for a high-quality meat-fueled menu with more than 3,500 restaurants in six global markets, has teamed up with JRM and Dirty Mo Media for a multi-year, multi-faceted partnership. As part of this new agreement, Arby’s will be featured as the primary partner for eight NASCAR O’Reilly Auto Parts Series events in 2026 with drivers Carson Kvapil, Sammy Smith and Justin Allgaier, as well as serving as a season-long associate onboard Allgaier’s No. 7 Chevrolet. Additionally, Arby’s will have a personal service agreement with JRM owner and NASCAR Hall of Famer Dale Earnhardt Jr.
“It’s an exciting opportunity to have Arby’s partner up with our companies,” said Earnhardt Jr. “Arby’s is very aggressive with their activation and we pride ourselves on being a tremendous asset when it comes to offering a variety of unique marketing platforms, so I’m looking forward to how we can work together to continue to grow their business.”
“We’re thrilled to begin this multi-year partnership with JRM and Dirty Mo Media,” said Jeff Baker, Chief Marketing Officer at Arby’s. “Arby’s has always been about delivering high-quality, impactful experiences with speed. Joining forces with such respected organizations in the racing community allows us to connect with NASCAR fans in meaningful new ways – both on and off the track. Plus, Arby’s food makes everything better and can’t wait to deliver with JRM and Dale Jr. all season long.”
Arby’s kicks off their first race as a primary partner for JRM with Kvapil and the No. 1 Chevrolet at Atlanta Motor Speedway on Feb. 21. In total, Arby’s will be onboard Kvapil’s Chevrolets for four events during the 2026 season, Smith’s No. 8 Chevrolet for three events and Allgaier’s No. 7 Chevrolet for one event.
Be sure to catch Kvapil and the No. 1 Arby’s Chevrolet hit the track at Atlanta on Saturday, Feb. 21 at 5:00 p.m. ET on CW, PRN and SiriusXM NASCAR Radio Channel 90.