This year’s winning campaigns highlighted RFK Racing’s work with key partners, including BlueForge Alliance (BuildSubmarines.com), Castrol, Consumer Cellular, Esperion, Fastenal, Fifth Third, Kroger, TravelCenters and Trimble
CONCORD, N.C. – RFK Racing is proud to announce the organization’s record-breaking performance at the 2025 MarCom Awards, where the team earned 17 total recognitions, including eight Platinum Awards, nine Gold Awards, and five Honorable Mentions. This achievement marks the highest number of MarCom honors associated with RFK Racing to date, surpassing the previous record of 16 set in 2022.
This year’s winning campaigns highlighted RFK Racing’s work with key partners, including BlueForge Alliance (BuildSubmarines.com), Castrol, Consumer Cellular, Esperion, Fastenal, Fifth Third, Kroger, TravelCenters and Trimble. In addition, the team was awarded recognition for its Boston Common Golf Program, Fan Day and ‘Backstretch Banter’ podcast initiatives.
”We are incredibly proud that RFK Racing’s marketing and communications efforts have been recognized with these MarCom Awards,” said Dawn Turner, Senior Vice President of Brand Strategy, Marketing and Communications. “These honors reflect our team’s creativity and dedication in developing campaigns that engage fans, strengthen partnerships, and elevate the RFK Racing brand. We’re proud to work with a dynamic group of partners who share our passion and creativity, and our team is committed to maximizing the impact of these collaborations.”
The MarCom Awards, an international competition for marketing and communication professionals, honor outstanding achievement in digital communications, public relations, social media, branding, and integrated marketing. With thousands of entries evaluated each year by a distinguished panel of industry professionals, the awards serve as a benchmark of creative and strategic excellence across the global marketing landscape.
RFK Racing’s continued success at the MarCom Awards builds on a longstanding history of recognition for the organization’s marketing and communications initiatives. These achievements further strengthen RFK Racing’s reputation as a leader in digital innovation, partner engagement and creative impact.
The MarCom Awards receives over 6500 entries annually, with only 18 percent being awarded with the Platinum Award and 22 percent Gold. RFK Racing has been awarded 53 Platinum MarCom Awards since 2011.
About RFK Racing
RFK Racing, in its 38th season in 2025, features an ownership lineup pairing one of the sport’s most iconic names, Jack Roush, along with NASCAR Champion, Brad Keselowski, and Fenway Sports Group owner John Henry. Roush initially founded the team in 1988 and it has since become one of the most successful racing operations in the world, propelling him to be the first NASCAR owner to amass three hundred wins and capturing eight championships, including back-to-back NASCAR Cup titles in 2003 and 2004. Keselowski, a former owner in the NASCAR Truck Series, is the 2012 NASCAR Cup Series Champion. In 2007, Roush partnered with Henry, who also owns Major League Baseball’s Boston Red Sox, English Premier League’s Liverpool F.C., and the NHL’s Pittsburgh Penguins, to form Roush Fenway Racing. Off the track, RFK is a leader and proven winner in NASCAR marketing solutions, having produced multiple award-winning social media, digital content and experiential marketing campaigns. Visit rfkracing.com, and follow the team on all social platforms @rfkracing.