Jul 25, 2026 1:28 PM

'The King' has chosen to continue his career in Philadelphia, but that will have a residual affect on Boston as well.

On Friday, it was announced that LeBron James will continue his career with the Philadelphia 76ers. James gets a two-year deal from the 76ers as he works to help them win their first NBA championship since 1983.

His presence in Philadelphia certainly makes things more difficult for the Boston Celtics, who were already upended by the 76ers in this past year's NBA Playoffs, and it strengthens the Eastern Conference as a whole, which also makes things difficult for Boston.

But in addition to the on-court impact, James going to Philadelphia will also impact the Celtics on the schedule front.

How? Let's take a quick look.

Less primetime games?

Is it possible that the Celtics, who no longer have Jaylen Brown, get less national exposure? There are games nationally on ESPN, Amazon Prime and NBC, so the Celtics will surely still rotate through the group, but with the New York Knicks being the reigning NBA champions and the 76ers being the new big thing, it's certainly possible that the Celtics get a little less love than usual.

How about Opening Night?

The Celtics and 76ers are frequent matchup partners for the Opening Night of the NBA season, but will they be again?

Jaylen Brown against his old team is certainly appetizing from the league's perspective, and when you throw LeBron in, it feels like a great ratings grab.

However, could the 76ers open up against the champion Knicks in a battle of NBA champ vs. biggest conference challenger?

Los Angeles Lakers forward LeBron James (23) drives past Oklahoma City Thunder guard Luguentz Dort (5) during game three of the second round of the 2026 NBA Playoffs at Crypto.com Arena. Jayne Kamin-Oncea-Imagn ImagesLos Angeles Lakers forward LeBron James (23) drives past Oklahoma City Thunder guard Luguentz Dort (5) during game three of the second round of the 2026 NBA Playoffs at Crypto.com Arena. Jayne Kamin-Oncea-Imagn Images

And how about Christmas Day?

The same thing we said about Opening Night can be applied to Christmas Day. The Celtics have typically played on the holiday and often play against the Knicks. Will they be in that prime spot again, or will the new-look 76ers replace them as one of the biggest draws on the holiday calendar?

It all remains to be seen, but it's clear that the 76ers will have an impact on Boston in more ways than the schedule moving forward. The NBA schedule is being built and will be released later this summer.

The Celtics preseason schedule is already out, and it features two matchups with the 76ers already, which could also impact whether or not the C's play them early in the season.

Elsewhere in Celtics news

Congratulations are in order for Celtics reserve forward Jordan Walsh, who earned a three-year contract extension from the organization on Thursday.

As noted by Charania, Walsh gets a three-year extension at $15 million in total. This is on top of the Celtics picking up his $2.4 million option for next season, meaning he has at least four more guaranteed years in a Celtics uniform.

Selected in the second round of the 2023 NBA Draft out of Arkansas, Walsh is still just 22 years old and growing. In three seasons, he's seen his role amplify each year: He played only nine games as a rookie, but elevated to 52 games as a sophomore and 68 games as a third-year player.

While the extension is excellent for Walsh, we did look at one question for the Celtics still as a result of it.

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