Jaylen Brown is doing his part. The rest of the Boston Celtics can’t say the same right now.

On Friday night in Orlando, Brown once again looked like the best version of himself - confident, efficient, and completely in control.

On top of 9 boards, he poured in 32 points on 15 of 28 shooting - his third consecutive 30-point performance and the longest such streak of his career. His point total tied a franchise record with six 30-point games through Boston’s first 10 contests, joining Sam Jones, John Havlicek, and Jayson Tatum.

That’s elite company.

And yet, it wasn’t enough.

The Celtics fell 123-110 to the Magic, dropping to 4-6 on the season. Once again, Brown’s brilliance became a footnote to another loss - a theme that’s starting to feel far too familiar.

Brown has been everything the Celtics could ask for offensively. He’s scoring with purpose, attacking the rim instead of settling for contested jumpers, and carrying the offense through long dry spells. His mid-range game looks polished, his confidence unshakable. When Boston clawed back from a 16-point deficit in the second half, it was Brown who led the charge, refusing to let the game get out of hand.

The problem? The help hasn’t followed.

Boston’s supporting cast has been mostly cold from outside through 10 games, and their defense - once the backbone of this team - continues to leak points at the worst times. The Magic finished the game on a 28-14 run, turning what had been a competitive fourth quarter into another frustrating finish. Brown kept firing, but by then, he was mostly fighting the clock.

This is where the conversation around Brown begins to shift. Nobody questions his talent, effort, or production. But basketball’s cruel reality is that star numbers lose their shine when they don’t translate to wins. Brown doesn’t want to be the latest chapter in the “great scorer, bad record” story - the Bradley Beal on the Wizards, the Monta Ellis on the Warriors, the LaMelo Ball on the Hornets archetype. Those players filled stat sheets, but their teams stayed stuck in neutral.

That’s not the company Brown wants to keep.

For all the talk about this Celtics roster being built for a top-five seed in the East, the results tell another story. They’re inconsistent, reactive, and often too reliant on Brown to bail them out when the offense stalls. He’s playing with urgency, but the team around him hasn’t matched it. The result is the same night after night - Brown does the heavy lifting, the Celtics lose the game, and the questions get louder.

At some point, his scoring streak has to mean something beyond individual milestones. If Boston can’t start turning these performances into wins soon, the narrative will turn on him unfairly. Because the NBA doesn’t reward effort or stats, only results.

Jaylen Brown is playing like a star.

It’s time for the Celtics to start playing a stronger supporting role.

Tom Carroll is a contributor for Roundtable, with boots-on-the-ground coverage of all things Boston sports. He's a senior digital content producer for WEEI.com, and a native of Lincoln, RI.