Aug 24, 2026 6:00 PM

Collector Rob Gough predicts this 1998 "Last Dance" relic will shatter records, transforming a dominant championship performance into the first nine-figure sale in sports memorabilia history.

Five days ago, Michael Jordan's infamous piece of Utah Jazz history looked like it could be worth $15 million.

Now the man selling it thinks that number could look pretty small.

Jordan's jersey from Game 3 of the 1998 NBA Finals is set to hit the auction block through Joopiter next month, carrying a pre-sale estimate between $10 million and $15 million.

But current owner Rob Gough believes the final price could go much, much higher.

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"I think this will be the first jersey to hit $100 million," Gough told the New York Post.

Yes ... $100 million.

That's nearly seven times the high end of the jersey's current pre-sale estimate and nearly 10 times the $10.1 million price Jordan's Game 1 jersey fetched in 2022.

And that record-setting jersey happens to be another piece of Jordan's history with the Jazz.

"He lost Game 1 ... I don't personally buy games where a guy loses because you're saying, 'That jersey on the wall, remember when Michael Jordan lost that game?' You just don't say that," Gough told the Post.

There certainly wasn't much losing involved for Jordan three nights later.

Chicago demolished Utah 96-54 in Game 3 at the United Center, with the Jazz's 54 points still standing as the fewest scored by a team in an NBA Finals game. The Bulls' 42-point victory also remains the largest margin in Finals history.

Jordan scored a game-high 24 points on 7-of-14 shooting in just over 32 minutes.

Gough told the Post he went on a "wild treasure hunt" to acquire the jersey, eventually purchasing it through a middleman without learning the identity of its original owner.

He displayed it in his Puerto Rico home for two years before moving it to a vault.

That's part of why he's ready to sell.

"You're a steward of these iconic pieces of history," Gough said. "When I had it in the house, it was tremendous. But when it was in the vault ... what's the point of being a steward of something if you're not gonna let people see it and enjoy it?"

The auction is scheduled to run from Sept. 15 through Sept. 30.

Whether anyone will come remotely close to Gough's $100 million prediction remains to be seen. Joopiter's formal pre-sale estimate remains between $10 million and $15 million.

But the piece of history attached to the jersey isn't changing.

Twenty-eight years after Jordan and the Bulls handed Utah the worst loss in NBA Finals history, someone will soon have the opportunity to own the jersey he wore while doing it.

And its owner thinks that piece of Jazz history could be worth nine figures.

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