A new investor pitch puts the Lakers’ potential value at $30 billion, but reaching that figure would require major growth beyond the court.
The Los Angeles Lakers could be worth $30 billion within the next decade, according to a pitch presented to potential investors by a group seeking to buy the franchise.
The group, led by Thrive Capital founder Joshua Kushner and former Disney CEO Bob Iger, has agreed to acquire the Lakers from Mark Walter at a reported $12.5 billion valuation. Its $30 billion target would more than double that figure, according to The Wall Street Journal.
That number is a projection in an investor pitch, not a current appraisal or a guaranteed outcome. Still, it shows how much additional business the prospective owners believe they can build around one of basketball’s best-known teams.
Where the growth could come from
The pitch points to higher media rights revenue, more sponsorships and international expansion. It also projects an opportunity to bring thousands of tickets currently held by brokers back under the team’s control.
Those plans could change how the Lakers make money from an already popular product. Selling more tickets directly would give the franchise greater control over pricing and customer relationships. Expanding abroad could create more opportunities for partnerships and merchandise sales, especially with Luka Dončić at the center of the team’s next era.
The investor projections reported by the Journal put Lakers revenue at $681 million in 2026 and more than $1.6 billion by 2037. They also forecast a substantial increase in profit. Those figures depend on assumptions about future demand, costs and media deals that have yet to play out.
Mar 12, 2026; Los Angeles, California, USA; Los AngelesLakersmajority ownerMarkWalterand team executive Jeannie Buss in attendance at Crypto.com Arena. Mandatory Credit: Gary A. Vasquez-Imagn ImagesThe fan question
The possibility of a much more valuable franchise does not automatically mean a better experience for the people who follow it.
If the new group pursues more revenue from tickets, fans could face higher prices to attend games. Its business plan also will be judged alongside basketball decisions: whether ownership gives the front office the resources to build a sustained contender around Dončić and Austin Reaves.
The Lakers already have the history, market and worldwide following that most franchises spend decades trying to establish. The reported pitch argues that those advantages have room to generate considerably more money.
For now, $30 billion is the buyers’ ambition. The test over the next 10 years will be how much of that growth they achieve and what it means for the fans filling the arena.
