Nets Focus on Building a New Identity Under Jordi Fernández

The Brooklyn Nets are giving fans a closer look at their preparation for the 2026-27 season with a new episode of The Bridge, taking viewers behind the scenes of training camp and preseason, as well as moments away from the court.

Titled "Brooklyn Nets All-Access: Inside Training Camp, Preseason & Beyond the Court," the latest installment offers an inside look at the organization's new group of players, the coaching staff's approach to building a team, and the connections being formed throughout the franchise. From intense practices to community events and even a Spanish-inspired meal prepared by head coach Jordi Fernández, there is plenty to see beyond the basketball court.

One of the biggest themes throughout the video is the team's desire to establish a clear identity under Fernández. Entering his third season as Brooklyn's head coach, Fernández has made it clear that effort and competitiveness need to be at the center of everything the team does.

"The goal of this season, be the hardest playing team in the NBA," Fernández said. "That's how we're going to earn everybody's respect is by playing hard."

That mentality was evident throughout training camp, where the Nets emphasized competition and accountability. With several young players looking to establish themselves alongside a group of veteran additions, there was no shortage of motivation during practices.

Fernández also discussed the development of Brooklyn's young core, pointing out how much progress the organization's recent draft picks have made physically and mentally. The Nets have selected eight players over the previous two drafts, giving the coaching staff plenty of young talent to work with as the team continues its rebuild.

Veterans Julius Randle, Michael Porter Jr., Keon Ellis, and Moritz Wagner also bring valuable experience to the group. Their presence has helped create an environment where younger players can learn from those who have already experienced different situations throughout their NBA careers.

Randle, who previously played in New York with the Knicks, discussed how happy he and his family have been since returning to the area. He also spoke about the importance of finding balance away from basketball and how much that can contribute to his performance on the court.

The growing relationships between players were another major part of the behind-the-scenes look. Several veterans discussed their willingness to help younger roster members, while the team's young players said they have enjoyed learning from their new teammates.

That chemistry extends beyond the practice facility. One of the more entertaining segments featured Fernández taking over the kitchen at HSS in Brooklyn, where he prepared a traditional Spanish-inspired meal for members of the organization.

The menu included paella, tortilla, pan con tomate, jamón, manchego, branzino, and broccoli with romesco sauce. Fernández explained that cooking is something he genuinely enjoys and that the opportunity allowed him to share a part of his culture with the people he works alongside every day.

The Nets also made an effort to strengthen their relationship with the Brooklyn community throughout the offseason. Footage from the organization's first-ever Nets Fest showed players interacting with fans, participating in activities, and spending time with young supporters.

Randle was among the players who embraced the opportunity to connect with the community. The veteran forward spoke about how much the passion of Brooklyn fans has meant to him since joining the organization.

"I'm really excited to be here, man. Love our squad. I love our coaching staff, the fans here. Like, this is crazy," Randle said.

The event also gave young basketball players an opportunity to interact directly with members of the team. Players answered questions, offered advice, and even helped teach some basketball concepts on the court.

Another interesting moment came when members of the organization took time to educate the younger players about the franchise's history. The Nets' iconic Stars and Stripes jerseys served as the starting point for a discussion about the team's ABA championships in 1974 and 1976.

With the franchise celebrating its 60th anniversary, the organization is also looking to reconnect with its history while building toward a new era of success.

While the Nets still have plenty of work ahead, the video provides a good look at what the organization hopes to accomplish this season. Fernández wants a team that competes for 48 minutes, plays for one another, and doesn't back down when things get difficult.

The talent and experience are there, but putting everything together will take time. For now, Brooklyn is focused on building the right habits and creating an environment where its young players can continue to grow alongside the veterans leading the way.