Golden State Warriors star Steph Curry made headlines this past week when he decided to part ways with sneaker company Under Armour. Curry helped grow the brand exponentially as their marquee athlete, and now he'll enter "shoe brand free agency" after he releases his final shoe with the company in February of 2026.

Curry could've joined the likes of other big-name brands instead of Under Armour, but the infamous botched pitch by Nike led to him going to Under Armour, where he developed his personal Curry Brand. He'll be heavily coveted by numerous brands, and there's no telling what direction he'll go in, as he could remain independent.

Boston Celtics star Jaylen Brown, who is under his own shoe company, 741, was recently asked about Curry's decision to leave Under Armour.

"Wishing him well, love to see when athletes take that journey and go independent…love to see when athletes take things into their own hands," Brown shared.

Curry could very well end up doing what Brown did, as he parted ways with Adidas and then opted to go independent after trying out other shoes. With Curry being one of the most popular athletes in the world, perhaps staying independent could be a lucrative decision. Additionally, he could always look to reset the market and make an unexpected move to an non-traditional company.

While Curry will certainly have a lot of attention on him at the start of 2026 over his next move with his shoe brand, he's going to continue to have eyeballs on him for his play on the court. Heading into Sunday's matchup against the New Orleans Pelicans, Curry is averaging 29.1 points, 3.7 assists, and 3.5 rebounds in 11 games this season.

Even though he's posting some of his lowest career averages for rebounds and assists per game, he's doing what the Warriors need from him: elite scoring. Golden State was able to build a roster around Curry full of players that can play a role, and they'll be successful as long as Curry continues to be the elite shot maker he's proven to be throughout his career.

Curry has just two years remaining on his current contract, and, set to turn 38 years old in March of 2026, there's no telling how much longer he'll be out on the court. Therefore, pivoting away from the sneaker game and diving more into his own personal brand or an athleisure one could be what makes more sense in the long term.