Steph Curry has been a superstar in the NBA for over a decade. When it comes to NBA superstars, one thing is synonymous with that reputation: a shoe deal. 

Michael Jordan set the standard for NBA players securing shoe deals and countless names have followed suit: Kobe Bryant, Lebron James and Giannis Antetokounmpo to name a few.

Curry has had his own show deal since 2013 with Under Armor, an unconventional choice for a basketball shoe deal when Nike dominates the market. As a result, Curry has been the face of Under Armour's athlete endorsements. However, that partnership ended on Thursday when Curry announced that he had severed ties with Under Armour. 

"New beginnings. I'm blessed to have an unbelievable experience to take a chance on something that meant a lot to me over the last 13 years. I should be proud of myself, my team, everyone that was able to touch that business," Curry said (via Warriors). "We all should be proud of what we've been able to accomplish. Taking a basketball brand... that wasn't really a thing before to where we did. But, I'm excited about the future."

Curry didn't waste any time moving on to a new brand once his partnership and obligations to exclusivity were broken. In his first game following his separation from Under Armour, Curry suited up with the Nike Kobe 6 "Mambacita" shoes during warm ups, signifying a clear break from his former company and a possible willingness for a change. 

"I think it's, one I know it’s just weird seeing me in anything else other than my own shoes, but just the idea of what he [Kobe] meant... That specific pair, I think it speaks for itself, what it means. Other than that, It's just something that I wanted to take advantage of that moment and pay tribute," Curry said. 

The Split between Curry and the sportswear brand, or at least the announcement of the split, was amicable. It indicated a mutual parting of ways, but a possible fiscal restructuring of the company could have turned Curry away and shaken his faith in the company's future.

Curry's apparel company, Curry Brand, will move forward independently without the backing of Under Armour.

"Just in the best interest of both parties. The sneaker industry is difficult," Curry said. "When things change over time to the point of you give your best effort to create something sustainable, a little disappointing though, how it turned out based on how Curry Brand has been the last five years," Curry said. "But, I think it''s the right thing for everybody."