Nov 12, 2026 7:24 PM

As postseason hopes fade and the "Prime Effect" loses its luster, mounting losses force Colorado leadership to weigh star power against results in an uncertain future.

Deion Sanders has been able to withstand the heat in Boulder. The Colorado Buffaloes football program is in the midst of a 3-6 season and can't afford another loss to keep postseason hopes alive. But will the Coach Prime experience stay rolling down the tracks ahead of the 2027 season? Also, is there any type of job security for Sanders and his staff?

These will be two decisions to shape Fernando Lovo's tenure at Colorado. There's no doubt Sanders was one of the greatest players in NFL history. Nobody can take those accomplishments away from him. However, Coach Prime has struggled with only three conference wins outside the magical 2024 season, which crowned Travis Hunter as CU's second Heisman Trophy winner after the late Rashaan Salaam.

The Buffs were exciting and had the entire sports world watching into the wee hours of the night. That has gone away. Sanders' arrival with the Louis Luggage message faded like the sun setting behind the Flatirons. The five-star talents who wanted a once-in-a-lifetime experience with Sanders' leading the way are no more. Coach Prime had his sons, Shedeur and Shilo, along with Hunter and a few others. That's it. The "Prime Effect" won't be renewed. At the beginning, things looked solid for Colorado. But the optimism is starting to expire with fans.

Sanders has to know the temperature in the room. He is asked about his job security often while shrugging off questions about his decisions during the course of games. Sanders says he doesn't think about his job security, but when will reality be an outward expression for him? Colorado has since lost 12 of its last 15 games against Power 4 opponents. That stat alone should have Lovo surveying his options.

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Lovo will have to decide whether there's any chance things could get better if Sanders returns. Yet again, Colorado might not change due to relevance. Having Sanders' name tied to the program might be enough to spark interest on the national scene. So will winning. Look at Curt Cignetti at Indiana. The Buffs weren't particularly relevant in the past two decades before Deion showed up.

In an ever-changing world of college football, sometimes decisions aren't made based on wins and losses. All things considered, Colorado actually making a move might set them back temporarily. There's a lot to consider. But it has to be the right one for the state of the program.

Colorado hosts No. 14 Houston on Friday night (10:15 p.m. ET, ESPN).

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