This is a big deal for Duke.
According to Jeff Borzello and Pete Thamel of ESPN, Duke is entering into a first-of-its-kind enterprise partnership with Amazon.
Prime Video will stream three Duke games next season: November 25 against UConn, December 21 against Michigan and February 20 against Gonzaga.
"In addition to our outstanding partnership with ESPN, we are excited to work with Prime Video on this groundbreaking initiative," Duke athletic director Nina King said. "As Prime Video's first college sports partner, this collaboration not only expands the global reach of Duke Men's Basketball, but also creates meaningful opportunities for our student-athletes in a way that reflects innovation and excellence."
Beginning with the three games in the 2026-27 season, Prime Video will exclusively present three Duke neutral-site nonconference games per season.
Duke worked with the ACC and ESPN on future scheduling commitments in exchange for the ability to play these three neutral-site games, including participating in select ESPN-owned and operated neutral-site events in the 2027-28 and 2028-29 seasons.
Duke's agreement with Amazon allows the program to generate real NIL opportunities for its players. Players will be able to promote the games, while the future retail partnership could potentially present other avenues.
Under head coach Jon Scheyer, Duke has annually played one of the most challenging nonconference schedules in the country. These three games are expected to become hallmark events in the non-conference college basketball calendar.
Duke lost to UConn in the Elite 8 this year. Dame Sarr, Cayden Boozer, Patrick Ngongba II and Caleb Foster will return next season for Scheyer's club.
Duke hasn't won the NCAA championship since the 2014-15 season. It will be fascinating to see if the program reaches the promised land in the Scheyer era.
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