Georgia announces huge partnership with Learfield which will create mass revenue

"This new partnership represents a historical moment for our program as we focus on providing meaningful experiences for student-athletes, supporters and corporate partners," J. Reid Parker Director of Athletics Josh Brooks said. "To remain at the forefront during this new era in college athletics, it is vitally important we strengthen our investment in student-athletes and connect them with brands that help them be successful during their time at UGA and beyond. Learfield is the industry leader when it comes to fostering strategic partnerships, and we are thrilled to extend our agreement for the next 15 years."