Mizzou hires Mario Moccia as CEO of Every True Tiger, Missouri's NIL agency. Moccia previously worked as an associate athletic director for Mizzou and an Athletic Director for New Mexico, the latter of which he was fired from in wake of a sexual assault case surrounding the men'sbasketball program.
COLUMBIA — Mizzou’s has hired Mario Moccia as the next CEO of Every True Tiger Brands, per Pete Thamel.
Every True Tiger Brands is Mizzou’s NIL agency, and Moccia is set to “handle revenue share and third party money.” He replaces Brad Larrando, who followed former Missouri offensive coordinator Kirby Moore to Washington State earlier this offseason, in the role. JR Blood, former NIL marketing and athlete relations coordinator with Every True Tiger, also left Missouri to join Moore at Washington State.
Moccia’s role becomes increasingly important as the landscape of the NCAA changes rapidly and the prominence of NIL increases alongside it. From contracts players sign to play with the Tigers, to Mark Mitchell’s queso onion ring snack bag at Schnucks, NIL is all over Columbia.
Moccia has prior experience as an assistant Athletic Director with New Mexico and Texas State, an Associate AD with Mizzou (1998-2006), and an AD with Southern Illinois (2006-2014) and New Mexico State (2015-2025).
He was fired from his position at New Mexico State in January of 2025 following an investigation against the school regarding sexual abuse that temporarily shut down the men’s basketball program. Moccia has since filed for a wrongful termination suit in November, accusing the New Mexico Department of Justice report against him being “politically motivated and wrong.”
Moccia has experience in the financial side of things, specifically during his time at Missouri. The then-Associate AD “negotiated eight-figure agreement with multi-media rights holder Learfield” and “Oversaw Nike shoes and apparel contract for the athletic dept,” according to his LinkedIn profile.
Missouri football is in the midst of spring practice as the team gears toward finding its newfound identity. Newly-hired offensive coordinator Chip Lindsey spoke to the media Tuesday, while returning defensive coordinator Corey Batoon will speak Friday and newly-hired special teams coordinator John Papuchis is set to speak Tuesday.
Moccia’s role will more likely be behind the scenes, although it carries importance.
Missouri basketball, on the other hand, is set to close its regular season with a home matchup against Arkansas at 11 a.m. Saturday. Spring sports like baseball, softball, track and field and tennis are in full swing.