Oklahoma Hires Jared Boyd As Women's Basketball General Manager

In a significant step toward elevating the University of Oklahoma women’s basketball program to sustained championship contention, Vice President and Director of Athletics Roger Denny and Head Coach Jennie Baranczyk announced the hiring of Jared Boyd as the first-ever General Manager in the history of OU women’s basketball on Thursday.

Boyd brings a wealth of expertise to Norman after a standout tenure at Texas Tech, where he served as the women’s basketball General Manager during the 2025-26 season. Prior to that role, he spent five years as the program’s Chief of Staff.

With more than a decade of progressive experience in basketball operations, administration, personnel strategy, and program building, Boyd is widely regarded as a forward-thinking leader in the rapidly evolving landscape of college athletics.

In his new position at Oklahoma, Boyd will oversee a comprehensive range of responsibilities designed to support Coach Baranczyk’s vision and maximize the program’s competitive edge.

These duties include roster management, strategic player acquisition, and ensuring seamless alignment with the head coach’s philosophy.

He will also handle player valuation through advanced analytics and market intelligence, develop NIL and revenue-sharing strategies, manage recruiting operations and relationship building, focus on player retention and long-term development including professional pathways, and navigate governance, compliance, and risk management in today’s complex collegiate sports environment.

Boyd played a pivotal role in constructing Texas Tech’s highly competitive 2025-26 roster. Leveraging the transfer portal and a data-driven approach, he helped the Lady Raiders achieve an impressive 25-7 overall record.

This included a program-best 19-0 start to the season and a second-round appearance in the NCAA Tournament.

Beyond roster construction, Boyd spearheaded the program’s NIL allocation strategy and introduced an innovative, centralized player personnel system known as the “Command Center.” This tool streamlined recruiting evaluation, scouting, and decision-making processes, setting a new standard for operational efficiency in women’s basketball.

Before stepping into the General Manager role, Boyd served as Texas Tech’s Chief of Staff for five seasons. In that capacity, he managed day-to-day basketball operations, including travel logistics, fundraising efforts, NIL strategy development, and all facets of recruiting operations.

Over his six total seasons in Lubbock, Boyd contributed to 109 victories and three postseason berths for the Lady Raiders. The 2025-26 campaign marked several program milestones: Texas Tech secured its first NCAA Tournament win since 2005, posted its best Big 12 Conference finish since 2013 by tying for fourth place, and assembled one of the most experienced and battle-tested rosters in the nation.

His efforts in player retention and culture building were instrumental in maintaining continuity while integrating new talent effectively.

Boyd’s basketball journey began earlier in his career at UT Arlington, where he served as Director of Basketball Operations from the 2017-18 through 2019-20 seasons. During that three-year period, the Mavericks captured a conference championship and accumulated 63 victories, showcasing Boyd’s ability to contribute to winning programs at multiple levels.

Academically, Boyd earned his bachelor’s degree in sports and exercise science from West Texas A&M University in 2012. He later completed his master’s degree in sport management at Texas Tech in 2015. His playing-era experience includes serving as a student manager at West Texas A&M from 2008-12, giving him a foundational understanding of program operations from the ground up.

This hire represents the second General Manager addition under Athletic Director Roger Denny’s leadership, following the appointment of Lucas McKay (from Clemson) to support Head Coach Porter Moser with the Oklahoma men’s basketball program.

The moves reflect a broader institutional commitment to professionalizing operations across OU’s basketball programs amid the shifting realities of Name, Image and Likeness (NIL) deals, revenue sharing, transfer portal dynamics, and heightened compliance demands.

What They’re Saying

OU Vice President and Director of Athletics Roger Denny:

“As we continue to invest strategically in our women’s basketball program, it is essential that we evolve our operational structure to position the team for consistent championship-level success. Strengthening the support system around our student-athletes and coaching staff is a critical component of that vision. Adding a dedicated General Manager marks an important milestone in our progression.

Jared has been a key contributor to a highly successful program at Texas Tech. His deep knowledge of roster management, organizational strategy, player development, and modern player support systems will prove invaluable as we move forward. We are thrilled to welcome Jared, along with his family, to the Sooner family and are confident his expertise will make an immediate and lasting impact across our entire program.”

OU Head Women’s Basketball Coach Jennie Baranczyk:

“We are incredibly excited to welcome Jared Boyd into the Oklahoma women’s basketball family. He brings proven experience in building elite rosters and possesses a thorough understanding of every detail involved—from meticulous recruiting operations to forging genuine, lasting relationships with players and ensuring the right individuals remain part of the program long-term. Jared is highly respected throughout the industry, well-connected, and fully aligned with our culture and aspirations for what Oklahoma women’s basketball can become.

In today’s college athletics landscape, sustained success demands innovation and intentionality—not only in strategies but especially in the people we choose to partner with. That’s precisely what excites me most about this addition. Jared brings structure, clarity, and consistency to areas that have never been more vital. Roster construction requires vision, organization, and trust, and he has demonstrated the ability to execute at the highest level. Equally important, he appreciates the power of relationships and retention in creating something enduring.I am deeply grateful for the strong support surrounding our program and look forward to the positive influence Jared will have on our staff and student-athletes. He is going to make us better every single day.”

OU General Manager Jared Boyd:

“I am incredibly grateful and humbled to have the opportunity to serve as General Manager for Oklahoma women’s basketball. Oklahoma stands as one of the premier brands in all of college athletics, and the foundation that has been built here is truly special. My goal is to help build upon that strong legacy and continue pushing this program toward the absolute highest levels of achievement.

I want to thank Coach Baranczyk, Roger Denny, Mackenzie Dilbeck (Deputy Athletic Director and women’s basketball administrator), and the entire leadership team at the University of Oklahoma for placing their trust in me. I am eager to roll up my sleeves, collaborate closely with the staff, support our outstanding student-athletes, and do everything possible to help deliver championships to the great fans and community in Norman.”

Jared Boyd’s Basketball Work History

This strategic hire underscores Oklahoma’s ambition to remain at the forefront of women’s college basketball by embracing modern operational models that prioritize data, relationships, retention, and resource optimization in an increasingly competitive environment.

Fans and observers alike will be watching closely to see how Boyd’s expertise translates into on-court success for the Sooners in the seasons ahead.