The Longhorns land top receiver Cam Coleman, leaving the Aggies scrambling. The coveted playmaker sought immediate impact, a vision Texas offered over A&M's development pitch.
The Cam Coleman sweepstakes is officially over, and this one stings in College Station.
The top wide receiver in the transfer portal announced his commitment to the Texas Longhorns on Sunday, choosing Austin over Texas A&M, Texas Tech, and Alabama.
For weeks, the recruitment felt like a fog machine. Quiet camps. Vague optimism. Message board confidence swings that changed by the hour.
For Texas A&M Aggies, this was the exact type of player the offense was chasing. A true above-the-rim receiver. A jump ball winner. And that is why missing out on him matters.
Coleman’s recruitment was unusually tight-lipped from the start. His camp made it clear he wanted to take visits and hear everyone out, and they stuck to that plan.
USC was eliminated early when he canceled his visit, narrowing the field to Texas, Texas A&M, Texas Tech, and Alabama.
After a stop in Lubbock and a final pitch in Tuscaloosa from Kalen DeBoer, the decision came down to fit and future. Texas won that argument.
The Longhorns were able to sell immediate usage, offensive structure, and a clear vision for how Coleman would be featured. The pitch was simple. Come be the guy. Come tilt coverage. Come make Sundays inevitable.
Texas A&M was selling something slightly different.
Opportunity. Development. Physical football. A chance to be the missing piece in an offense still shaping its identity under Mike Elko. It was not a bad pitch. It just was not the one Coleman chose.
Portal recruiting is about contingency planning.
You swing big, knowing you need a second and third option ready. Texas A&M still needs size and explosiveness at receiver, and the staff has already shown they are willing to pivot quickly. Missing on Coleman makes Isaiah Horton and similar profiles even more critical.
Actionable advice for fans. Do not overreact to the name. Focus on the traits. The Aggies still need a vertical threat who can win contested catches and force safeties to play honestly. That player is still out there.
Coleman committing to Texas hurts. No sugarcoating that. But portal cycles are marathons, not moments. The next move will tell us more about where Texas A&M is headed than the one that got away.