The Texas Longhorns have always carried a certain notoriety in college football. Love them or hate them, Texas is rarely ignored, and as the 2025 regular season closes, the Longhorns once again sit at the center of the national conversation. Head coach Steve Sarkisian is making sure of it.

On Tuesday night, in the penultimate College Football Playoff rankings, the Longhorns are the first team out and sit at No. 13 with just one week left to impress the committee. But that won't happen on the field.

With three top-10 wins on the season but three losses keeping them dangerously close to missing the postseason, Sarkisian has launched a full-scale media tour aimed at persuading the CFP committee - and the entire country - that Texas deserves a spot in the final 12-team bracket.

And he isn't shy about the mission.

Sarkisian is leveraging the Longhorns’ massive brand, national audience, and the power of that burnt-orange logo to amplify one message: Texas belongs in the Playoff.

Sarkisian appeared on The Herd with Colin Cowherd as part of his Tuesday push, marking his second major interview of the day after a segment with the SEC Network.

In both appearances, he emphasized the same talking points: the strength of the SEC, the brutality of Texas' schedule, and the impressive list of elite opponents the Longhorns have beaten.

"At the end of the day, in this conference, it's not about getting up for two games a year, it's week in and week out," Sarkisian told Cowherd. "Going into The Swamp for your SEC opener is not an easy task with that amount of talent on the field."

He also didn’t hesitate to take subtle shots at other conferences, criticizing their lack of depth compared to the SEC. Sarkisian has long praised the weekly grind of this league, insisting every matchup feels like a playoff atmosphere.

"We won some really big games," he said. "We played five top-10 teams in the country. Three were wins, and the other two are still ranked in the top 10. Vanderbilt is ranked just outside."

The challenge, of course, is the precedent. No three-loss team has ever made the College Football Playoff.

But Sarkisian isn't slowing down.

With the final rankings dropping on Sunday, Dec. 7, the Texas head coach is sprinting through every major platform with the same message: don't let the Longhorns' record overshadow the strength of their season.

If Texas sneaks into the field, it will be because Sarkisian refused to let anyone overlook what his Longhorns accomplished.