Texas Tech aggressively pursues elite quarterback Brendan Sorsby, aiming for a marquee leader to ignite their offense and signal program-altering ambitions.
As the college football transfer portal swings open, one truth is already clear ... elite quarterbacks are the hottest commodity on the market, and Texas Tech is positioning itself right in the middle of the action.
Cincinnati quarterback Brendan Sorsby enters the portal as one of the most sought-after signal-callers available after a breakout 2025 season that turned heads across the Big 12 and beyond.
His combination of production, mobility, and poise has elevated him from a solid starter to a premium portal prize, and programs with real NIL firepower are taking notice.
Texas Tech has quickly surfaced as a leading contender in the early stages of Sorsby’s recruitment.
The Red Raiders' interest is no secret, and industry buzz continues to point toward Lubbock as a serious landing spot. LSU is also monitoring the situation, but Tech's aggressive portal posture and offensive appeal make it a natural fit.
Sorsby threw for nearly 2,800 yards with 27 touchdowns against just five interceptions, completing better than 61 percent of his passes while starting every game for Cincinnati.
He added another dynamic layer with his legs, rushing for more than 500 yards and scoring nine times on the ground. In an era where quarterbacks are expected to threaten defenses horizontally and vertically, Sorsby checks every box.
But that production comes with a price.
His projected NIL valuation sits north of $2 million, and that number could climb quickly if multiple power programs push their chips to the center of the table.
Cincinnati, by its own admission, is unlikely to be able to compete financially if the bidding escalates.
For Texas Tech, the timing makes sense.
The Red Raiders are preparing for life after Behren Morton and are widely expected to pursue an experienced replacement who can step in and keep the offense humming.
Sorsby's familiarity with the Big 12, combined with his upward trajectory, makes him an ideal bridge between proven production and high ceiling.
There's also the bigger picture. Texas Tech has made it clear this cycle that it's not shopping for depth, it's hunting impact. Landing a quarterback like Sorsby would signal that the Red Raiders are ready to pair roster depth with a marquee leader under center, one capable of pushing the program from contender to true conference threat.
The portal doesn't officially open until Friday, but the chess match is already underway.
If Texas Tech ultimately lands Brendan Sorsby, it won't just be another transfer win ... it would be a statement about where the Red Raiders believe they belong in the evolving college football power structure.