Despite Tech's playoff defeat, a billionaire booster plans to "double-down," investing millions more to build an even stronger contender for future championships.
Some critics have called it an "experiment.''
Others, citing the fact that Texas Tech just got ousted from the College Football Playoffs, are calling it a "failure.''
Red Raiders billionaire booster Cody Campbell, the money man behind Tech's astounding rise in the college football ranks, doesn't see it that way.
What is Campbell's response to No. 4 Tech's 23-0 loss to Oregon in the school's first-ever College Football Playoff visit?
"We will double-down,'' Campbell said.
And why not? For Campbell and for coach Joey McGuire and for ll of the powers that be in Lubbock, this was never some one-shot "experiment.''
Already, the program is making moves to create an even more legitimate contender in 2026. ... moves that include a reported campus visit from Cincinnati quarterback Brendan Sorsby.
Sorsby (6-3, 235) is considered the top QB available in the portal and could command a $5 million payday under the new NIL rules.
It so happens that Sorsby is a Dallas native and that his girlfriend Gretchen Sigman has already transferred from Cincinnati and is on the Texas Tech volleyball team.
And if he comes aboard? He'll be joining a group that is presently ranked as a top-20 recruiting class in the nation.
It is said that Campbell and the Texas Tech NIL Matador Club ponied up $25 million for this year’s roster, which was good enough to dominate the Big 12, giving Tech its first conference title.
"It's no fun being in that locker room," said McGuire after the Orange Bowl loss. "When you do something that's never been done, the standard is set. That's when you come back and build something really special."
As a coach, McGuire will double-down on that. And as the money man? Campbell obviously plans to keep building that "something special.''